WHERE GOOD TASTE REIGNS
WILLAMETTE VALLEY GROWN & CRAFTED
Challenge: Passionate people. Sustainable synergy. Fertile fields. They permeate this part of the Willamette Valley. Our region excels at creating a totally enjoyable food experience. We’re a melting pot of flavors, smells, sounds and sensations. We were called on to develop a name and brand to propel the momentum of the Southern Willamette Valley’s food and beverage industry. A brand that could be used by growers and those who process food.
Solution: We interviewed key stakeholders to gain insights into their perspectives. We also convened two open meetings to discuss our findings and suggestions for a name and brand. Willamette Valley was selected because it clearly indicates our geographic location. Grown and crafted covers the farms, as well as those who make food and beverages from what the farms produce. The tagline, “Where good taste reigns,” brings a smile, and establishes a memorable phrase that capture the essence of our food scene.