CONSTRUCTING A NEW IDENTITY

Challenge: Since 1983, McKenzie Commercial has completed more than 2,000 construction projects of various sizes and types, totaling more than half a billion dollars. As one of the largest and most reputable general contractors in western Oregon, it needed a refreshed logo and website to mirror the quality of its work.

Solution: Incorporating the tagline, we designed a new logo with crisp lines and colors to communicate what they do – “Plan. Build. Deliver.”

Then, using the logo as a foundation, we developed a new website with a clean layout and responsive design – providing easy reading and navigation across a range of devices. Highly visual, the site features quality images of McKenzie Commercial’s work and its people. The owners are convinced the updated site earned them new business. Just as McKenzie Commercial would do for its clients, we planned, built and delivered.