JACKSON WHOLE GROCER
Challenge: Jackson Whole Grocer came to us as it began building a new, much larger store. It was leaving behind a small, cramped space where it was known mostly – if not entirely accurately – as a “natural foods” store.
It wanted to rebrand itself as the premier market in Jackson Hole, WY, focusing on offering local and natural products side-by-side with conventional items. A comprehensive store that also offered excellent prepared foods, wine and beer by the glass and an upscale meeting room free to any community groups.
Solution: We worked with ownership to create a fun, playful brand – quickly. We designed and created storewide signage, a new logo, branded a JWG bug, and told the story of the “little store’s” growing up. We penned the campaign tagline the “Whole Experience”.
We created weekly circular templates, and designed everything from pizza boxes to shelf talkers to private labels to print ads. We assisted with media relations, developed a strategy for the opening and launched a lively new website, all with a clear, consistent message.