YOU PLAY. CHILDREN WIN.
GREAT ROTARY DUCK RACE
Challenge: After a few years as the Great Rotary Raffle, the United Rotary Clubs were returning to a duck race – this time a virtual one. The return of the ducks meant finding a way to present the race virtually, as well as designing a logo that incorporated the playful, positive feeling of the event.
Solution: We approached media partner KEZI 9 News to create the virtual race and air it live, ensuring a fun, competition-like experience in a cost-effective format. We designed a new duck logo that is cheery and bright, adding to the feeling of “You Play. Children Win,” an effective line that we used in the past campaign. We updated all of the race’s materials, from advertising to tickets and the website.