ART HAPPENS HERE
EMERALD ART CENTER
Challenge: As the Emerald Art Center entered its 60th year, it wanted to increase its visibility and underscore that it is a hub of activity for the visual arts. Our marching orders: create a new logo to capture the vibrancy of arts and appeal to a younger audience, as well as appeal to the Center’s traditional base of adults.
Solution: Create an energetic, bold, colorful logo that conveys the visual arts. With a diverse color palette, the logo feels inclusive and approachable. Develop graphic standards that establish consistency among all the way the logo would be presented.