Challenge: Beaudet was ready to refresh its brand. It wanted a more contemporary look and a catch phrase that would convey the essence of giving and owning fine jewelry. And, we needed to wrap it all up in a compelling campaign.
Solution: We were captivated with the elegance of the blue box for presenting jewelry to a customer. “Evoke emotion” emerged as a catch phrase, because it authentically represented people’s reactions. For the campaign, we used “as unique as you,” as a theme that reflects what Beaudet offers to each customer.