Last month, we drew your attention to a series of blog posts written by Oak Street Medical nurse practitioner Jeannie Merrick, who chronicled her personal experience with breast cancer throughout the month of October.
In 24 hours – through likes, comments and the sharing of Oak Street Medical’s blog content – the clinic’s Facebook page reach increased by 916 percent. And referral traffic to the website from Facebook increased by 3,411 percent compared to October 2011.
Her candid first-person account reveals a woman with feelings exposed – anger, fear, wit, remorse, acceptance. We’re there with her on her first day of chemo, when her hair falls out, when she comes to terms with her missed mammograms.
And those who read her posts lauded her honesty. We, here at CAWOOD applaud her, too. The world needs more real stories – ones worth sharing, following, liking.
That’s social media.