Will your customers think of you when they’re ready to buy?

Posted & filed under Advertising, Branding.

When customers are ready to buy, most will turn to brands, stores and services that are top of mind (TOM). I challenge you, right now, to think about an upcoming purchase.

Where will you buy it? When was the last time you saw or heard an advertising message about this business? I bet it was not so long ago.

What does this tell you? It should reinforce the importance of marketing, even in slow times. Send messages that speak to your product or service, messages you can deliver on when customers walk through your door.

Remember, advertising gets people in the door but what happens once they’re there will determine their buying decision, what they will tell others, and if they will return.

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