Using social media to help your SEO.

Posted & filed under Social Media, Web.

If you are business who uses Twitter or Facebook to engage with your current or potential customers, you may be asking “Does any of this effort lead to better rankings in Google?”

The answer, according to an interview with Google’s Matt Cutts in December of last year, is yes – “We do use Twitter and Facebook links in ranking, as we always have in our web search rankings, but in addition we’re also trying to figure out a little bit about the reputation of an author or a creator on Twitter or Facebook.”

What does this mean for you as a website (and social media pages) owner?  The takeaway here is to not go out and follow or friend thousands of new people on Twitter and Facebook, in the hopes that they will at some point tweet or share a link to one of your pages.  As Mr. Cutts stated, Google is taking into account the reputation of the author of those links.  This means that those who have some authority will count for more than a new user (or a bot).

What you should be doing then, is ensuring that your Facebook or Twitter content is relevant, informative, and interesting.  If it is, you’ll attract the right followers who just might bring you some good link juice and possible page rank increases!



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