Using Google AdWords for video

Posted & filed under Branding, Tips of the Trade, Video, Web.

adwordsvideoIn my last post I provided four YouTube optimization tips, to increase how many people find and watch your business’s videos. You of course followed these tips, and while viewership increased, your video hasn’t exactly gone viral.

You’re still looking for a bigger audience. You still want to use video to increase awareness of your business. So, what else can you do?

How about Google AdWords?

Isn’t AdWords for advertising websites, you ask? Indeed it is, but since Google owns YouTube, AdWords does video, too!

Here’s how it works:

1. Create a video

2. Log in to Google and create an AdWords video campaign.

As with a traditional AdWords campaign, you can target your audience by location, interests, keywords, language spoken, etc.

3. Your video will now appear in YouTube search like a TV-style ad before, during or after another video from a YouTube, alongside other YouTube videos or on websites on Google’s Display Network – all matched to your target audience. They may also appear in special promo sections on YouTube or Google video search results.

Boom. Done. Easy as pie.

This must cost a fortune, right? Nope. In fact, CAWOOD is testing the platform with our What If… videos, and finding the cost to be a fraction of what we see with traditional AdWords advertising!

The best part? The only time you pay is if someone watches at least 30 seconds of your video. This means tons of free impressions and exposure. What’s more, if someone clicks through to your site from that video, that click is also free of charge.

If you’re interested in testing or have questions about AdWords for video, we’re here to help!

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