by Seth Godin
“Winners quit all the time. They just quit the right stuff at the right time.” So how’s that relate to The Dip? The Dip is the long slog between starting and mastery. Godin suggests that people who invest the time, energy and effort to power through the Dip, become the best in the world.
Feel like I didn’t answer your question? You could be in a cul-de-sac or on the cliff instead of in a Dip. A cul-de-sac is when you are working, but nothing changes. Stop as soon as you realize you effort can’t make anything better. Avoid cliffs; the fall isn’t worth it.
Godin sees Dips as opportunities. Big benefits accrue to those who make it through The Dip. Yet, it’s not easy, and lots of people quit in The Dip. At the end of the day, the choice is simple: “Is the pain of the Dip worth the benefit of the light at the end of the tunnel?” Only 76 pages, you owe it to yourself to read this insightful book.