Ten years ago, when everyone visited your website, they viewed it on a laptop screen or a monitor connected to a desktop computer. When someone lands on your site today, two out of 10 people are seeing it on six square inches. If your site pages aren’t built on a responsive web design platform, that user’s visit could be a short one.
How many times have you gone to a website on your phone, only to have to pinch and pull at the screen to find the content you need? It’s not the best user experience.
What is Responsive Web Design?
Responsive design, which as the name suggests, provides for easy reading and navigation with minimum resizing, panning and scrolling across a range of devices: phones, tablets, TV-size monitors, laptops and good old-fashioned home computers.
As of 2012, more than 20% of U.S. web traffic is driven by a smart phone or tablet and by 2015, global mobile web users are projected to surpass desktop users. These stats are tough to ignore.
Aside from improving user experience, responsive design keeps visitors engaged and decreases bounce rates (% of people who leave after only viewing one page). A site that does this is a site that search engines like, and reward with higher indexing in their search results. Two of the largest search engines, Google and Bing, both endorse responsive design. Upgrading your site to a responsive design also eliminates the need to develop and manage a separate mobile site.
The Bottom Line
Responsive design saves you time, keeps people on your site longer, and provides a positive experience that will more likely result in a a good impression and/or a buying decision.
Questions? Just ask us!