Star Wars Social Networking

Posted & filed under Advertising, Branding, Social Media.

While I was eating my lunch, which I got for free through a social networking campaign, I began to think about social networking and how it isn’t all that new of an idea. It hasn’t always been called social networking, but I’ve been doing it all along.

A long time ago in a galaxy far, far away when I was a kid, friends would call to say that Jafco Department Store had gotten in a new shipment of Star Wars figures. I’m a kid of the ‘80s, and I did nothing but eat, sleep and breathe Star Wars. When my friends called to tell me that the new action figures were in stock, I did all that I could to get my parents to take me to see if they had the figures that I wanted, no… needed.

Most of the time they had already flown off the shelves, because every other Star Wars fan that had happened upon the new assortment had also called their friends. This created a mad dash with parents in tow. It was grassroots social media. The information did not flow as quickly and conveniently as it does today, but it still got us to the store.

Things are a little different today, but it’s still the same concept. For example, I received an e-mail from a friend about a promotion through Facebook: buy a drink and get a free burrito with a printed coupon. And then there was the Facebook post that said, $1 drinks at Dutch Bros. to support Relay For Life. Judging by the crowds, a lot of people contacted their friends to let them know about these great offers.

I didn’t always get the newest Star Wars figure, but today I enjoyed my free burrito and $1 coffee, because of a little social networking. It builds brand loyalty and it spreads quickly. If you’re not quite sure how to get started, give us a call and we can help you with marketing and social networking for your business.

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