The most overrated metric in social media marketing

Posted & filed under Advertising, Social Media.

social media overrated metric“How many Likes do we have?”
“That page has more Likes than ours; we need more!”
When it comes to Facebook, marketers are obsessed with the almighty Like. And while people liking your page is important, I’d argue that the Like is to social media what Coldplay is to rock music – popular but overrated. In fact, it’s […]

Read more »

The anatomy of an effective guy-ad

Posted & filed under Branding, Social Media.

I do my best to ignore Facebook ads, like many of you probably. And yet, today I encountered one that stopped me. I looked at it. And then, despite my best intentions, I actually clicked on it.
I was thus delivered to the Facebook page of a company called Harry’s, which makes and sells razors. I noticed that someone had commented there: “This is the first Facebook advertisement that has ever yielded my clicking on the link.”
I wasn’t alone. And so […]

Read more »

Your business tagline is not about you, it’s about your audience

Posted & filed under Advertising, Life.

nikeA good tagline is a magical thing. And as with magic, effective taglines sometimes defy explanation. (“Got milk?” Why does that work?)
But here’s one thing many good ones have in common: They are not about what you do or even who you are. Rather, they’re about why you matter, why anyone should care about you.
Put another way, they are actually […]

Read more »

Facebook’s Graph Search is here…and you’re on it.

Posted & filed under Life, Social Media, Web.

Back in January, Facebook unveiled its new (and much needed) search engine platform, called Graph Search. As with most new features, Facebook rolled Graph Search out slowly, testing, gathering feedback and tweaking. As of Monday, everyone had access.
“Over the past few months, tens of millions of people have helped improve the product just by using it and giving feedback,” Facebook said in blog post.
If your search bar doesn’t look different, it will soon. If you want to manually update to […]

Read more »

Facebook’s hashtags are a good thing

Posted & filed under Social Media.

fbhashtagYou probably read or noticed that Facebook recently went the Twitter route and implemented hashtags into posts. I didn’t think this was earth-shattering (or bad) news, but then we got Michael Thomsen ranting that hashtags will ruin Facebook. My advice to Mr. Thomsen – slow down, hoss. Facebook’s hashtags are a good thing.
First, hashtags aren’t ruining anything. It’s going to […]

Read more »

Using Google AdWords for video

Posted & filed under Branding, Tips of the Trade, Video, Web.

adwordsvideoIn my last post I provided four YouTube optimization tips, to increase how many people find and watch your business’s videos. You of course followed these tips, and while viewership increased, your video hasn’t exactly gone viral.
You’re still looking for a bigger audience. You still want to use video to increase awareness of your business. So, what else can you do?
How about […]

Read more »

Four YouTube optimization tips

Posted & filed under Advertising, Branding, Social Media, Tips of the Trade, Video, Web.

YouTubeOptimizationYou’ve just created a video that you know people will want to watch. It’s informative, funny, timeless and everything else that makes for a “viral” clip. You’ve uploaded it to YouTube but the views aren’t multiplying like you predicted. What’s missing?
Simply submitting a video to YouTube does not mean people will see it. The video needs to be […]

Read more »

100 Best Green Companies In Oregon: We’re No. 72!

Posted & filed under Sustainability.

EugeneGreenCompanyIn a post last month, we mentioned we’d been selected as one of Oregon Business magazine’s 100 Best Green Companies to Work For.
Well, since then we found out how we ranked: No. 72, baby!
Who else can say that? That’s right. Nobody.
“We’re ready to start trash talking No. 73 right now,” says Nichole Hayward, CAWOOD senior account executive who also serves as sustainability coordinator. “Or if they’d rather, we could just […]

Read more »

Is it really that bad for an ad to ruffle some feathers?

Posted & filed under Advertising, Branding, Office.

cheeriGeneral Mills was in the news lately with that big to-do over portraying an interracial couple in a Cheerios ad. You wouldn’t think that would cause a big stir these days, but hey, it’s the Internet.
So we ended up with General Mills being cast as gallantly “standing by” the ad – simply because it didn’t cave in to anonymous trolls […]

Read more »

Google Analytics for beginners – 5 definitions to know

Posted & filed under Advertising, Tips of the Trade, Web.

GoogleAnalyticsPicI asked a client the other day about a trend he may have noticed in his Google Analytics data. He said he never logs in, because he “doesn’t know what he’s looking at.”
Gasp! Google Analytics should be every website owner’s best friend. The data is invaluable.
But you do need to understand the terminology. Here are five Google Analytics definitions every […]

Read more »