The cross-platform marketing mix: Create, promote, repeat

Posted & filed under Advertising, Community, Social Media, Tips of the Trade, Video, Web.

Cross-platform marketingTo get messages into the community, we’ve come a long way from the town crier or Paul Revere on horseback. We’ve even come a long way from when a newspaper ad would reach most of the people you wanted to reach. We now have, literally at our fingertips, the power to broadcast information across the world via a variety of channels.
With everyone shouting out messages everywhere we look, it’s no secret consumers are […]

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Community Leaders Together: Have you seen these ads?

Posted & filed under Community, Life.

CLT Holiday AdDon’t get Dana started on chimps unless you’ve got some time. Suffice it to say she cares a lot about chimps, and their plight in the world.
In the year and a half that I’ve worked at CAWOOD, I’ve learned more about chimps than I ever thought I’d know. And I’ve come to realize that I’m surrounded by co-workers who are driven to do some good in the world. Yet each person’s passion pulls […]

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The making of the CAWOOD Holiday Video

Posted & filed under Advertising, Video.

Have you watched our 2013 holiday video yet? If not, check it out.

And what did it take to make this magic happen, you ask?
Dana, our video producer, and Cari, our art director, spent time up front to brainstorm concepts, think, plan, write, revise, set up and rehearse shots. The shoot itself goes smoothly if you’ve prepared. Dana and Cari are pros, and this was some serious business, as you can see in this little bit of behind-the-scenes footage…

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The Whilamut Passage Bridge: 1936-2013

Posted & filed under Advertising, Video.

Whilamut Passage Bridge Project - Overtime
Click to enlarge this series of aerial photos of the Willamette River and the original Interstate 5 Willamette River Bridge.
About a year ago, I was thrilled when I came across a collection of aerial photos of the Willamette River and the original Interstate 5 Willamette River Bridge taken from 1936 to 1978.
CAWOOD has worked with the Oregon Department of […]

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Will tweets influence TIME’s Person of the Year?

Posted by & filed under Social Media.

This year TIME is partnering with Twitter to help it select the Person of the Year for 2013.  Good idea or bad one?Time Person of the Year
Time notes that “As always, TIME’S editors will choose the Person of the Year, but that doesn’t mean readers shouldn’t have their say.” Voting closes at 11:59 p.m. on Dec. 4, so you still have time […]

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5 things to look for in a social media marketing consultant

Posted & filed under Advertising, Social Media, Web.

Social Media GuruYou’re working on your 2014 marketing plan and have some budget available for social media. The problem: You have no one on staff who knows much about social media, aside from occasionally posting to their own Facebook page.
What you need is a social media marketing consultant. But with so many people and agencies promoting themselves as social media “gurus,” how do you […]

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Filling buckets with 100 weeks of CARE

Posted & filed under Office, Video.

book“We experience approximately 20,000 individual moments every day,” writes Tom Rath and Donald Clifton on page 40 of How Full is Your Bucket? The crux of the short, easy-to-read book is that each of those moments offers us an opportunity to brighten someone’s day or to drain it. Imagine everyone carries a bucket, and our interactions with others either fill the bucket (positivity) or […]

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My vote for worst commercial of 2013

Posted & filed under Branding.

Domino's CommercialLike many of you, I get up to grab a beverage or turn my attention to my smartphone when commercials interrupt my favorite TV program. But one brand’s ad recently caught my eye – for all the wrong reasons.
Domino’s latest campaign shows a less-than-proficient employee attempting to take orders over the phone. As you can see in the ad, if you […]

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5 steps to a social media strategy

Posted & filed under Advertising, Book Reviews, Branding, Life, Social Media, Web.

I was reviewing a potential client’s social media campaigns last week and was struck by the wide range of post topics.  Many had nothing to do with the business, its services, it’s people or its target audience’s interests. It appeared that the goal was to use social sites to attract an audience – any audience. There was no rhyme or reason to the type of content or the social networks used. Most importantly, no real dialogue was happening.
If you’re in […]

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Google highlights hashtag search results…from Google+

Posted & filed under Social Media, Web.

As of today, searching for a hashtag on Google produces a stream of highlighted results to the right of traditional search listings. For now, those hashtag search results are derived from Google+ content; another string tying Google’s search and social efforts closer together.
Hashtag Search Results
The highlighted post results are those that are either shared with the searcher personally, or set as “public” by the person who posted the content. Clicking on a link takes you to a full set of […]

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