Let’s call this ‘Smokey and the Brand-it’

Posted & filed under Branding, Life.

Jackson Whole Grocer was putting the finishing touches on a much-expanded new store – as well as a new brand – and the opening date was closing in like Buford T. Justice.
JWG_logoYou remember Buford T. Justice? He’s the lawman played by Jackie Gleason in that cinematic classic “Smokey and the Bandit”. In fact, I can’t get the theme song out of my head. (“We’ve got […]

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Beaudet Jewelry celebrates a new chapter

Posted & filed under Branding.

Beaudet JewelryIf you’re in Eugene or Springfield, soon you’ll see lots of advertising for a retirement sale at Beaudet Jewelry. This is an excellent opportunity to get some incredible deals on all that sparkles and shines.
Retiring after 37 years, co-owner Georgiann is excited for more time to run on the beach with her grandchildren, visit friends and family, and dive deep with local nonprofits. Jeweler Chuck, on the other hand, […]

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Be brief, and have a beer

Posted & filed under Branding, Life.

Be Brief
Beer. That’s the reason newspapers don’t use the “Oxford comma,” a journalism professor once told me.
Consider the sentence, “CAWOOD does websites, PR, advertising, and branding.”
That last comma before the “and” is the “Oxford comma.” Editors have fought to the death over the Oxford comma, whether it’s necessary or not.
Newspapers side with “not.”
briefProposed heading for the template we use to write creative briefs.
“It’s […]

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KL Wells delivers strategic networking tips at UO marketing mixer

Posted & filed under Advertising, Community, Life, Social Media, Tips of the Trade, Video, Work.

marketingmixerAlthough I enjoy networking, I’m always looking for ways to be more effective at it. When I received an invitation to a marketing mixer hosted by
University of Oregon American Marketing Association, I thought it would be a good opportunity to do just that, while also reconnecting with some colleagues from my business school days. My co-worker, Lindsey Kate, and I decided to attend the […]

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Why asking questions is important

Posted by & filed under Life, Work.

questionsWe’d just finished a planning meeting on a positive high, when someone asked a challenging question during the wrap-up. My immediate reaction was that the question was negative and detracted from the good work we’d just done. I was wrong.
The question would end up opening a dialog that we wouldn’t otherwise have had. And that dialog has had many ramifications – mostly good. I also realized that questions aren’t good or bad, positive or negative. […]

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We’re inspired to “live simply so that others can simply live!”

Posted by & filed under Tips of the Trade, Video.

Live Simply
Click to enlarge this photo of Eugene with snow.
Each week, we take a moment to reflect on a quote, photo, video or story that reminds us about our company values, which spell out CARE – Collaborative, Authentic, Responsible and Energetic.
Recently, I’ve been inspired by this quote: “I live simply so that others can simply live.” In some places, this saying is credited to Ghandi, some to Mother Teresa, and some to other do-gooders of […]

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How do you really reach consumers and create brand loyalty?

Posted & filed under Advertising, Branding.

Burley Family Picnic
By telling stories that they want to hear. Call it, say, brand journalism.
This may sound funny coming from a marketing company, but people do not want to be sold to. They want to purchase a product or service when they’re ready to buy it and from people or a company they trust. Because it’s on their terms and timing. Because it fits their needs or lifestyle. Not because the radio jingle was clever […]

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The Golden Rule: Why you might want to reconsider it

Posted & filed under Web.

Platinum Rule
Do unto others as you would want done to you.
It hasn’t always been called “The Golden Rule,” but this model of ethical reciprocity has a long history among many cultures and religions.
“Various expressions of this fundamental moral rule are to be found in tenets of most religions and creeds through the ages, testifying to its universal applicability,” British Philosopher Antony Flew states in A Dictionary of Philosophy. And Greg Epstein, Humanist Chaplain at Harvard […]

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Creating a social media policy for your company

Posted by & filed under Book Reviews, Branding, Community, Office, Social Media.

Social Media Policy
It’s estimated that 68 percent of companies don’t have clearly defined social media policies. They aren’t providing guidelines to their employees to help them understand the relationship between their personal posting and their jobs.
“I’d say there are two broad reasons for having a social media set of guidelines for every company: crisis management or brand opportunity,” said Mario Sundar, community evangelist at LinkedIn.
Social media offers the opportunity for employees to help build the […]

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