Why asking questions is important

Posted by & filed under Life, Work.

questionsWe’d just finished a planning meeting on a positive high, when someone asked a challenging question during the wrap-up. My immediate reaction was that the question was negative and detracted from the good work we’d just done. I was wrong.
The question would end up opening a dialog that we wouldn’t otherwise have had. And that dialog has had many ramifications – mostly good. I also realized that questions aren’t good or bad, positive or negative. […]

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We’re inspired to “live simply so that others can simply live!”

Posted by & filed under Tips of the Trade, Video.

Live Simply
Click to enlarge this photo of Eugene with snow.
Each week, we take a moment to reflect on a quote, photo, video or story that reminds us about our company values, which spell out CARE – Collaborative, Authentic, Responsible and Energetic.
Recently, I’ve been inspired by this quote: “I live simply so that others can simply live.” In some places, this saying is credited to Ghandi, some to Mother Teresa, and some to other do-gooders of […]

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How do you really reach consumers and create brand loyalty?

Posted & filed under Advertising, Branding.

Burley Family Picnic
By telling stories that they want to hear. Call it, say, brand journalism.
This may sound funny coming from a marketing company, but people do not want to be sold to. They want to purchase a product or service when they’re ready to buy it and from people or a company they trust. Because it’s on their terms and timing. Because it fits their needs or lifestyle. Not because the radio jingle was clever […]

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The Golden Rule: Why you might want to reconsider it

Posted & filed under Web.

Platinum Rule
Do unto others as you would want done to you.
It hasn’t always been called “The Golden Rule,” but this model of ethical reciprocity has a long history among many cultures and religions.
“Various expressions of this fundamental moral rule are to be found in tenets of most religions and creeds through the ages, testifying to its universal applicability,” British Philosopher Antony Flew states in A Dictionary of Philosophy. And Greg Epstein, Humanist Chaplain at Harvard […]

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Creating a social media policy for your company

Posted by & filed under Book Reviews, Branding, Community, Office, Social Media.

Social Media Policy
It’s estimated that 68 percent of companies don’t have clearly defined social media policies. They aren’t providing guidelines to their employees to help them understand the relationship between their personal posting and their jobs.
“I’d say there are two broad reasons for having a social media set of guidelines for every company: crisis management or brand opportunity,” said Mario Sundar, community evangelist at LinkedIn.
Social media offers the opportunity for employees to help build the […]

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What is “brand journalism” and why does it matter?

Posted & filed under Advertising, Branding, Life, Social Media.

When I first heard the term “brand journalism,” I wasn’t buying it. I spent 20 years as a newspaper journalist, and I admit I still suffer from hopeless idealism about that field’s higher purpose.
Brand journalism is a form of marketing, after all. A company publishes “journalistic” content intended to draw people to its brand.
I’m still not fond of the term, but having come to better understand what it’s about, I think it offers intriguing marketing possibilities.
But it needs to be […]

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What would you do with a two-dollar bill? A campaign of congrats to Oregon businesses

Posted by & filed under Advertising.

We believe in congratulating successes. We enjoy random acts of kindness. And we think small acts can make a big impact – over time and with collaboration.
CongratulationsSo when we saw clients and friends listed in Oregon Business magazine’s Power Book, we decided a pat on the back was in order. Thinking on what would be a nice gesture, the obvious was a […]

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The cross-platform marketing mix: Create, promote, repeat

Posted & filed under Advertising, Community, Social Media, Tips of the Trade, Video, Web.

Cross-platform marketingTo get messages into the community, we’ve come a long way from the town crier or Paul Revere on horseback. We’ve even come a long way from when a newspaper ad would reach most of the people you wanted to reach. We now have, literally at our fingertips, the power to broadcast information across the world via a variety of channels.
With everyone shouting out messages everywhere we look, it’s no secret consumers are […]

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Community Leaders Together: Have you seen these ads?

Posted & filed under Community, Life.

CLT Holiday AdDon’t get Dana started on chimps unless you’ve got some time. Suffice it to say she cares a lot about chimps, and their plight in the world.
In the year and a half that I’ve worked at CAWOOD, I’ve learned more about chimps than I ever thought I’d know. And I’ve come to realize that I’m surrounded by co-workers who are driven to do some good in the world. Yet each person’s passion pulls […]

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