The art director is a zombie

Posted & filed under Community, Office.

We hope it doesn’t have anything to do with life around the office, but when our art director Cari goes home, sometimes she’s just a zombie:
(photo by Bill Woolum)
For a couple of years now, Cari has been part of Thrill the World Eugene. It’s an international event wherein people all over the world dress up as the living dead and show up somewhere […]

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A photographer’s journey: Experience is the best teacher

Posted & filed under Life, Video.

Story written by Dana Vion
Sweat is dripping into my eyes, and the humidity is fogging up my lens. It’s dark and hot in the forest, and my photography subjects present a challenge not only because they never stop moving but also because they occasionally decide to drop on me from a branch above my head.
rearviewDVI am in Cameroon, volunteering at […]

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On wrapping up a meaningful board tenure

Posted by & filed under Community, Life.

Most of you reading this have always been able to access a physician when you don’t feel well. Unfortunately, many in our community can’t afford to see a doctor or pay for prescriptions. That remains true even under the Affordable Care Act.
VIM_logoOver the years, it’s been my privilege to serve on the board of Volunteers in Medicine. VIM offers a much needed safety net […]

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The power of your own two feet

Posted & filed under Life.

Here are my kids (grades 2 and K) going to school using contraptions that wonky people call “active modes” of transportation.
Back in, say, 1969, people just called them “bikes.” But listen to this: Back in 1969, about half of children walked or biked to school. By 2009, that number had fallen to 13 percent.
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The MADD Lemonade Stand

Posted & filed under Life, Social Media.

I may have been the most popular girl in town the other Friday night. It was a sticky 96 degrees, and I was standing downtown handing out free jars of ice-cold lemonade.
No, it wasn’t because I felt bad for those red and sweaty faces. It was to promote designated driving for MADD, Mothers Against Drunk Driving. That ice-cold lemonade was a strategy to wrangle in […]

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Copywriting: A straight line between two points isn’t always the best journey

Posted & filed under Advertising, Branding, Life.

How often do you see marketing copy like: “We’re passionate about selling cornflakes!” Really? First off, I don’t believe it. Second, I don’t care.
What if you tell a story instead? People like stories. A story is a journey. And the best thing about a journey is the unexpected. Mind you, a story doesn’t have to be long – just long enough to have a beginning, a middle and and end. Here’s one I noticed not long ago while making a mojito:
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Let’s call this ‘Smokey and the Brand-it’

Posted & filed under Branding, Life.

Jackson Whole Grocer was putting the finishing touches on a much-expanded new store – as well as a new brand – and the opening date was closing in like Buford T. Justice.
JWG_logoYou remember Buford T. Justice? He’s the lawman played by Jackie Gleason in that cinematic classic “Smokey and the Bandit”. In fact, I can’t get the theme song out of my head. (“We’ve got […]

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Teamwork makes Good Things Happen

Posted & filed under Community, Mobile.

Good things happen when you go out with a designated driver. With their sharp senses, they can have an impressive run at the pool table, win the praises of their peers and maybe meet that someone special.
Teamwork - Good ThingsThis is the story we tell in our TV spot for MADD.
A true team effort, the idea was born of creative brainstorming in-house. Then we put together a cast of talented young […]

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Beaudet Jewelry celebrates a new chapter

Posted & filed under Branding.

Beaudet JewelryIf you’re in Eugene or Springfield, soon you’ll see lots of advertising for a retirement sale at Beaudet Jewelry. This is an excellent opportunity to get some incredible deals on all that sparkles and shines.
Retiring after 37 years, co-owner Georgiann is excited for more time to run on the beach with her grandchildren, visit friends and family, and dive deep with local nonprofits. Jeweler Chuck, on the other hand, […]

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