How one small idea grew into a wave of family traditions

Posted by & filed under Advertising, Life.

cookie-bite
As a young girl, I loved spending Saturday mornings with my dad at his work. He always took the Saturday shift at the local hardware store, and going with him meant a day of adventure for me!
There were so many trinkets in the store. The ones that grabbed my attention and affection early on were the cookie cutters. Every time […]

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Neighbors Helping Neighbors

Posted & filed under Community.

The Whiteaker Free Thanksgiving Dinner is celebrating its 26th anniversary Nov. 27, 2014. It began in 1978 and continued yearly after 1988. The event has become a Eugene institution.
I learned about the Whiteaker Free Thanksgiving Dinner when I was on the board for the Oregon Country Fair, which donates $1,000 toward the purchase of new socks to the cause every year. Since then, I’ve spent several Thanksgiving holidays volunteering at the dinner.
More than 9Whiteaker Community [...]
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Give a little of your time: it’s a kick

Posted & filed under Branding, Office, Social Media.

Eugene Timbers, Website
Here’s Paul and Jürgen.
That’s Paul on the left. He’s a designer and web developer here at Cawood. Jürgen is Jürgen Ruckaberle, and he heads up the Eugene Timbers Futbol Club, a soccer program that involves about 700 kids, four of whom belong to Paul.
When Jürgen’s program won an affiliation with the Portland Timbers last year and changed it’s name, Paul reached […]

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Get up, stand up! At your desk

Posted & filed under Office.

SashaStandUpDeskParty1
A year ago, by the end of a workday, my knee was in pain and my lower back ached. I couldn’t figure out what was wrong. I sat, like many of us do, at my desk all day.
I started noticing a pattern. The more time I spent on my feet, moving around and actually using my legs, the less my body hurt. This realization was great, but most of my work needed to be […]

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The art director is a zombie

Posted & filed under Community, Office.

We hope it doesn’t have anything to do with life around the office, but when our art director Cari goes home, sometimes she’s just a zombie:
zombieclown_BillWollum
(photo by Bill Woolum)
For a couple of years now, Cari has been part of Thrill the World Eugene. It’s an international event wherein people all over the world dress up as the living dead and show up somewhere […]

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On wrapping up a meaningful board tenure

Posted by & filed under Community, Life.

Most of you reading this have always been able to access a physician when you don’t feel well. Unfortunately, many in our community can’t afford to see a doctor or pay for prescriptions. That remains true even under the Affordable Care Act.
VIM_logoOver the years, it’s been my privilege to serve on the board of Volunteers in Medicine. VIM offers a much needed safety net […]

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The power of your own two feet

Posted & filed under Life.

Here are my kids (grades 2 and K) going to school using contraptions that wonky people call “active modes” of transportation.
bike-1-O&V
Back in, say, 1969, people just called them “bikes.” But listen to this: Back in 1969, about half of children walked or biked to school. By 2009, that number had fallen to 13 percent.
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The MADD Lemonade Stand

Posted & filed under Life, Social Media.

I may have been the most popular girl in town the other Friday night. It was a sticky 96 degrees, and I was standing downtown handing out free jars of ice-cold lemonade.
madd-lemonade
No, it wasn’t because I felt bad for those red and sweaty faces. It was to promote designated driving for MADD, Mothers Against Drunk Driving. That ice-cold lemonade was a strategy to wrangle in […]

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Copywriting: A straight line between two points isn’t always the best journey

Posted & filed under Advertising, Branding, Life.

How often do you see marketing copy like: “We’re passionate about selling cornflakes!” Really? First off, I don’t believe it. Second, I don’t care.
What if you tell a story instead? People like stories. A story is a journey. And the best thing about a journey is the unexpected. Mind you, a story doesn’t have to be long – just long enough to have a beginning, a middle and and end. Here’s one I noticed not long ago while making a mojito:
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