by Michael J. Silverstein & Neil Fiske
Premium goods – who buys them and why. That’s this book. Emotionally important products demand a premium price, while the same shopper will seek out bargains on commodity items or products that lack an emotional appeal. The authors predict the market for new luxury items will be $1 trillion just in the U.S. by the end of the decade. They talk about New Luxury […]
The Four Obsessions of an Extraordinary Executive
by Patrick Lencioni
Are you a fan of leadership fables – those simplistic books that tell a story to help you become a better manager? Then you better get this book. Even if you aren’t a fan, this book is still a good read.
It’s about two CEOs of firms in the same industry. One worries about the competition, and the other just works on […]
What Can I Do?
by Lisa Harrow
Subtitled An Alphabet for Living, this small – but information rich – book organizes hundreds of web sites that help you become sustainable. Sometimes you’ll find a tidbit of useful advise. Some of the more interesting headings = transportation, formal dresses, coffee, golf, plastics and alternatives. You’ll put this next to your computer and refer to it often. Sustainability awaits!
On developing a gigantic site
So there was this client. A great client of ours with whom we do tons of great work.
This client has long wanted to renew the website they had, but were waiting for the right time.
We pounced on the chance and started work. Long before my fingers touched the keys of the computer, Dana was hard at work with much help refining and mapping out a plan for a new site.
We prepared, researched, planned and researched again. Then, i think we […]
Postcards & Sustainability
As part of a new client initiative, we’re sending out a series of postcards this year. Wanting to be sustainable, we used uncoated recycled paper for the first one. If you received one, you know how bad they looked. The paper peeled, they were bent, and the vibrant color just disappeared.
The culprit? A sorting machine that is overheating at the post office. The heat affects […]
Styles for Smiles
One particularly gratifying project is Styles for Smiles, a fundraising event for the local non-profit the Angel Hair Foundation. For the last seven months, we’ve been working with Debbie Wright, President of Angel Hair, on all aspects of the project: event names, logo design, promotional materials and publicity. With the help of our great intern, Elana, we are now in the final stretch of preparation and planning for the event.
On May 10, seven local salons will donate 15% of all hair service sales to the Angel Hair Foundation. All donations will be used to purchase cranial prostheses for children and teens who live or are treated in Oregon and have lost their hair due to a medical condition. It’s a great cause and we’re very appreciative of the salons who are helping out. To schedule an appointment, please call one of these participating salons: Bello, Gervais (both locations), Hair Virtuoso, Kelly Markley at Salon Fleur De Lis, Mia Bella, Mirage Hair Studio and Reflections.
For more information on the event and the foundation, please visit the Angel Hair Foundation website. If you can’t make it to the event, there’s also a link to donate online via PayPal.
New info on sustainable postcards
In the continuing saga of how to produce a recyclable postcard, we’ve learned that aqueous coating isn’t so easy to apply.
But, there is a vegetable based varnish that provides a nice gloss finish and a protective coat. Plus, it runs on the presses as easily as soy-based inks, and has the same green footprint as those inks, so it can be recycled.
Whoever thought it would be so hard to print postcards that tread lightly on the earth.
Go Pink in the Park
If you ask me, it was a recipe for success: stir in equal parts health care, athletics and marketing, then top with the color pink. The final result: a deliciously good campaign.
For those of you who didn’t get out to Civic Stadium on Wednesday nights last summer, you missed all the fun of Go Pink in the Park.
On Wednesday home games, the Eugene Emeralds baseball team wore pink jerseys to promote breast cancer awareness and Oregon Imaging […]
20 Under 40 Awards
We always knew Dana was a winner, but now everyone knows it.
Recognized for both her business accomplishments and charitable work, CAWOOD Vice President Dana Turell accepted a prestigious 20 Under 40 Award at an inaugural event held at the Eugene Hilton last night.
With more than 250 guests in attendance, the awards were bestowed upon amazing up-and-coming business leaders in our community, who not only succeed professionally, but also contribute […]