Meatball Sundae

Posted & filed under Advertising, Book Reviews, Web.

by Seth Godin

Well, he’s done it again. Godin identifies 14 trends you can’t ignore. That’s how he answers the question: Is your marketing out of sync? Here’s your first clue: “The New Marketing demands more than a meatball. It insists on a reinvention of the entire organization and the products it creates.” Next clue, “. . . marketing is transforming what we make and how we make it.” Clue number 3: […]

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Mindset

Posted & filed under Book Reviews, Web.

by Carol S. Dweck
Mindset by Carol S. Dweck deals with the most important aspect of our lives – how we filter our experiences. The concept is simple: there are two basic mindsets. One is fixed, the other sees possibilities. In the fixed mindset, your abilities and talents are innate, but you have to keep proving them over and over. You may fear failure because in your mind it diminishes your abilities. For the person […]

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Primal Leadership

Posted & filed under Book Reviews, Web.

by Daniel Goleman, Richard Boyatzis, Annie McKee

(Learning to lead with emotional intelligence) This book builds on Goleman’s highly acclaimed book, Emotional Intelligence, and takes that content one step further – into organizational leadership. Turns out our minds have a lot to do with how we lead – “This brain circuitry that interweaves thought and feeling provides the neural basis of primal leadership.” Understanding that circuitry is central to becoming a […]

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Rules to Break & Laws to Follow

Posted & filed under Book Reviews, Web.

by Don Peppers & Martha Rogers

Turning conventional business wisdom on its head, Peppers and Rogers say current sales and profits aren’t the best measure of success. Their new model is based on two principles:
1. Customers will do business with companies they trust.
2. Employees will earn customer trust only after they trust their employer.
So, success isn’t about sales – it’s about trust. And […]

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Stumbling on Happiness

Posted & filed under Book Reviews, Web.

by Daniel Gilbert

When Malcolm Gladwell speaks, I listen. So when he said, “If you have even the slightest curiosity about the human condition, you ought to read Stumbling on Happiness.” I bought the book. Written by Daniel Gilbert, a Harvard psychologist, there’s plenty of science, and as a friend said, “The best parts are the first quarter and the last quarter.” In between, Gilbert is busy making sure we know that he […]

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The Provocateur

Posted & filed under Book Reviews, Community, Web.

by Larry Webber

Provocateurs create community. They thrive in an upside down world surrounded by technology and global challenges. But most of all, they put the customer at the center of it. Larry Webber says the successful Provocateur, ‘… acts like a great mayor of the community, creating excitement, momentum and engagement.” This book will help any leader create a community rather than a company. Provocative stuff!

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The Radical Leap

Posted & filed under Book Reviews, Web.

by Steve Farber

(A personal lesson in extreme leadership) This isn’t just another leadership parable – this one is an entertaining read. No formulaic pretense or contrived structure. You’ll learn how to take the Radical LEAP:
• Cultivate Love
• Generate Energy
• Inspire Audacity, and
• Provide Proof
And you’ll enjoy every minute. Be prepared to change things for the better.

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The Tipping Point

Posted & filed under Book Reviews, Web.

by Malcolm Gladwell

Do ideas spread like a virus? Some catch on and spread while others just go away. That’s Gladwell’s hypothesis. An interesting read, especially his assertion that change happens dramatically and suddenly. He backs up his conclusions by analyzing several situations, including Paul Revere’s famous ride and the reduction of crime in New York in the mid-nineties.

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The Wisdom of the Crowds

Posted & filed under Book Reviews, Web.

by James Surowiecki

The subtitle of this book is informative: “Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations. It’s counterintuitive, but proven by actual real life examples. When the Challenger blew up, investors started dumping stocks of the major companies. One company’s stock was hit hardest – Thiokol. And, that is the company that was […]

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Through the Labyrinth

Posted & filed under Book Reviews, Web, Work.

by Alice H. Eagly & Linda L. Carli

Steve Stone (of Jazz Kings’ fame) mentioned an RG article on discrimination against women at a Rotary program meeting, and I was intrigued enough to look for it – buried on the inside pages of section A. The article mentioned a book Through the Labyrinth by Alice H. Eagly and Linda L. Carli. Of the three women at the meeting, two […]

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