Note: This is the first in a series of articles about the value of customer service and marketing in slow times.
Long before my advertising career began, I had a job in retail. Many people look at retail jobs as low paying, demeaning and what you might be reduced to do if you ever lost your “great” job. I, on the other hand, found my retail experience to be rewarding in oh-so-many ways. It was what led to my success […]
Advertising sends a message
What does your advertising tell your customers and prospective customers? A recent study by Ad-ology found that “Advertising appears to play a key role in consumers’ view of how a business is doing, and by not advertising, businesses may be sending a warning signal to current and potential customers.”
More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a […]
Energy Tax Credits
This week at the Climate Masters at Work we learned about energy tax credits available from the state of Oregon, as well as heard about utility programs to help businesses conserve energy.
Learn more about state programs at www.oregon.gov/energy or call 1-800-221-8035. Possible projects include conservation, renewable resources, equipment, construction, transportation, recycling, and alternative fuels. Lots of info on this site.
Contact your utility for more information on the programs that they offer. The previous owner of our building had an audit […]
Climate Masters at Work
Sound familiar? It’s a program of the University of Oregon’s Climate Leadership Initiative. The first session was yesterday; I’m glad I signed up.
Its purpose is to help businesses reduce their greenhouse gas emissions and prepare for the impact of climate change.
Is global warming the most pressing issue facing the world? I think it is. And, I want to understand more. I want to be better informed.
I’ll let you know what I learn and post resources that might be useful to […]
PASSION • DREAMS • AUTHENTICITY
What inspires you to get up every day? What do you dream about doing? Do you act on those passions?
Too many people don’t. How sad! Can there be anything more authentic than a person who rises every day ready to delight in the day ahead because it’s filled with things that are inspiring – things that are part of realizing a dream?
So, why don’t more people set aside whatever holds them back and take charge of their lives? Say, today […]
Pumped about Seneca Sustainable Energy
We’re pumped about working with Seneca Sustainable Energy! It’s going to build a $45 million renewable heat and power facility, which will generate up to 18.8 megawatts of electricity and provide heat for Seneca Sawmill’s dry kilns. And, it continues Seneca’s commitment to fully use every log by fueling its boiler with byproducts from its mills and slash.
An article in today’s The Register-Guard describes the project and its benefits. Check it out!
Though there is some opposition, it is based on […]
Make one change
Habits develop gradually. And everyone wants to do what’s right for the environment. Here’s what Martha Stewart says:
“It’s more important than ever to do all that we can right now. I recycle, compost, use long-lasting light bulbs. And I encourage everyone to take baby steps. Image what kind of world we’d have if we each did just one little good thing as often as we could. We could really make a difference.”
What can you do? Read on:
Turn […]
Community Leaders Together
Watch The Register-Guard throughout the year to learn what our staff is up to in the community. We’re showcasing how each of us can all get involved and make our community even better.
We led off in January with Jeneca Jones, an account executive, who reads to students twice a week at Centennial Elementary in Springfield. Hey, if you can spare an hour a week, […]
Art Comes to Work
Visit our offices and you’ll see some mighty fine art. I want to point out one artist whose art really stands out: Ryan Beard of One Sun Metalwerks. Our building sign is his work – our logo made out of odds and ends. What fun to collaborate with Ryan and come up with a truly sustainable sign – we love it!
When you enter our office, you’ll see his Reach piece […]
All Marketers Are Liars
by Seth Godin
(The Power of Telling Authentic Stories in a Low-Trust World) With a title like that and Godin’s usual penchant for provocative writing, this book made for a great read. Early on he says that stories make it easier to understand the world. So what makes a great story? Truth and trust are key elements – you’ll find the rest on pages 9-11. Here’s […]