It’s always flattering to get a new client, especially when they’ve seen the work we’ve done for an existing client and have sought us out. Such was the case with Dr. Pilar Bradshaw, who saw what we’ve done for Oak Street Medical.
As Dr. B tells it, her photographer recommended that she find an agency to design her print ads. What better way to find a good agency then to look at their work in print? When she saw the Oak […]
Thoughts on Google Analytics
Someone recently asked me what I would recommend about tracking statistics for a website. Bar none, I like Google Analytics. Yes, I’m more comfortable and experienced with it. But, I’ve tried others and I don’t find them as intuitive, and they don’t offer as much information as Google.
Entering the Google tracking code into your website is easy, and the Google site walks you through the process. Then, anyone with a Google account can be given access to the information.
Once you’re […]
Weekend away
I just got back from a weekend in LA. My Dad and family live down there, and I’m fortunate to visit them a few times a year. We’ve started to develop some traditions on these quick trips.
On Friday night, my family gets together at my Uncle’s house for Shabbot dinner. He and his immediate family are Orthodox Jewish, so we partake in the ritual and inevitable food feast with them. It’s always a wonderful time.
On Saturday morning, my Dad and […]
Know your manners
Always say “thank you.”
These two little words leave a big impression that goes a long way. So many times, it goes without saying and the results can be disastrous.
Say it with me, “thank you.”
Times like these can be hard on everyone. Just remember, we are all in this together. Busy times will come again. Don’t give up.
Consider slow times “go times.” Go to what you know and what you’re good at – go to customers. Start […]
Listen up, your customers have something to say
If you want to succeed, you have to LISTEN to what your customers are saying or suggesting.
Consider them and their feedback a conduit to more customers. If their suggestions or requests fall on deaf ears, they will soon be off to find someone else who is tuned in.
Remember, happy customers tell maybe two people, unhappy customers will tell at least ten people about their less-than-positive experience.
Admit it. We’ve all done it.
Know your customer
What better time to get to know your customer then in slow times?
Instead of “selling” them, take the time to understand them, what they want and what they need.
People enjoy doing business with companies that appreciated their opinions.
Provide a pleasant experience, every time, and people will return for more of the same.
Deliver a bad experience and you’ve lost them forever.
Know your math
Customers and clients are always looking for deals, even more so during slow times.
Now is a good time to re-evaluate and change your product line if necessary.
Always focus on what sells best and what you do best. Lean on the folks you buy from to get better rates, pricing and incentives. It never hurts to ask. Look at all areas to develop low-cost solutions. Offer your customers ways to save and still maintain your bottom line. Promote the […]
Give your business a good once-over
1. Step into your customer’s shoes and take a walk. Start in the parking lot. How does your business look? Is it clean? Are there dead plants hanging around? Are the windows or building dirty? Are there too many signs in the window? You be the judge – and be a tough judge at that!
2. Ask yourself: Would you shop in your store or business?
3. Call your business – customers do. On hold? Is what you’re listening to pleasant? […]
Will your customers think of you when they’re ready to buy?
When customers are ready to buy, most will turn to brands, stores and services that are top of mind (TOM). I challenge you, right now, to think about an upcoming purchase.
Where will you buy it? When was the last time you saw or heard an advertising message about this business? I bet it was not so long ago.
What does this tell you? It should reinforce the importance of marketing, even in slow times. Send messages that speak to your product […]
Don't get left at the starting blocks
When the economy is less than healthy, businesses try to find ways to cut back and save money. You get an A+ if you are reviewing every inch of your business to make sure it’s operating efficiently. I’ll give you an F if you have, or are considering cutting your marketing budget. DON’T DO IT!
There’s a ton of solid research out there that proves that those companies that continue to market during slow times will prevail over those that […]