Can you put a price on convenience and service?

Posted & filed under Advertising, Life.

My 2001 Dodge Grand Caravan was stricken with an illness last weekend. It started ticking on Saturday, got worse by Sunday and by Monday morning it began squealing and smoking from under the hood. I had already planned to get it to a shop come Monday morning but apparently that wasn’t soon enough.
When the call came from my wife, who was driving the van home from work when the smoke appeared, I knew I had to act fast. I made […]

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It started with a Burgerville kids meal

Posted & filed under Advertising, Life.

Earlier this summer, we were passing through Albany, also known as “home to the Burgerville closest to my house.” We stopped in and had dinner as we do anytime we have a reason to head north. Each of my children ordered a kids meal, which of course comes with a toy, like any good kids meal should. Only the “toys” at Burgerville aren’t the typical piece of junk that you sometimes get with other fast food.
On this visit, the “toy” […]

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If TV commercials created the world we live in

Posted & filed under Video.

Have you seen the commercial for boating? The one where the family waves at everyone around town and at the end of the spot we find out they’re waving because they’re boaters. Here it is if you haven’t seen it or you want to view it again.
For the most part, I agree with the message, boaters are friendly. I should know – I’m one of them. I just wish every boater were this way. This past weekend, […]

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Blueberry addiction

Posted & filed under Advertising.

I am a blueberry addict. I’ll be the first to admit it. I got hooked three years ago when I visited my very first blueberry patch. For me, blueberry picking is part meditative, part competitive and part informative.
It’s begins with the plop, plop, plop of berries hitting the bottom of an empty plastic bucket. I know I’ve got a long way to go, but I welcome the challenge. It escalates with the morning dew running down my arms as […]

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Following through on your brand promise

Posted & filed under Branding.

There is nothing more important for your brand, and perhaps your entire business, than following through on your promise. That promise is whatever you say you will do in your advertisements or public relations.
The other day, I tried a new restaurant I had read about in The Register-Guard. I recognized the owner from another well-established restaurant, and I was excited to check out the new place.
From the moment we walked in the door, things began to go downhill. There were […]

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Star Wars Social Networking

Posted & filed under Advertising, Branding, Social Media.

While I was eating my lunch, which I got for free through a social networking campaign, I began to think about social networking and how it isn’t all that new of an idea. It hasn’t always been called social networking, but I’ve been doing it all along.
A long time ago in a galaxy far, far away when I was a kid, friends would call to say that Jafco Department Store had gotten in a new shipment of Star Wars […]

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Let's face it, being sick is no fun

Posted & filed under Advertising.

Several weeks ago, I was diagnosed with mono. I’d been sick for at least two weeks prior. It seemed like a common virus, but the symptoms were just not going away. Finally, I went to Oak Street Medical and saw Dr. Gilchrist. He’s not my regular physician, but he was the first available doctor who could see me when I showed up unannounced, desperate for an answer.
Dr. Gilchrist patiently listened to my litany of symptoms, including lots of amateur conjecture. […]

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Go Pink in the Park

Posted & filed under Community.

When you want to spread an important message, count on community members who care about your cause. That’s what we did with Go Pink in the Park, now in its second year. A partnership of Oregon Imaging Centers and the Eugene Emeralds, Go Pink in the Park raises funds for a good cause, increases awareness about breast cancer and encourages women to have their annual mammograms – a true win-win-win.
The goal? To raise $15,000 for Susan G. Komen for […]

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Be not afraid

Posted & filed under Branding, Life, Video.

“Be not afraid.” That was the message we wanted to convey with the Mercedes-Benz of Eugene Summer ’09 Brand Campaign. Why? Because even those who radiate confidence need to be reassured from time to time.
Those who’ve reached a pinnacle in their career need to know that it’s OK to buy now, despite what we all hear about the “economic climate.” Owning a Mercedes tells the world that you’ve worked hard to get where you are today. And at a time […]

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New OutdoorRugged.com

Posted & filed under Community, Mobile.

I’m excited to announce the launch of the new Trimble Outdoor Rugged website. This was a fun one. It’s not every day that we get to play with rugged computers – you can drop them, submerse them and they just don’t quit.
All fun aside, our challenge was to get inside the head of potential rugged handheld computer buyers – developers, resellers, and high-level IT executives. They all have one thing in common: their end-users work outdoors and need a reliable, […]

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