I ride my bike everyday in and around Eugene, pedaling through traffic in the rain and fog over dimly lit streets. I look into the faces of people riding bikes and driving cars, and I see trouble in the streets.
Far too many people are using their phones and texting while driving. And judging by what I see, it is not a safe practice. According […]
Lots of people took some down time over the recent holidays, and now they feel like they have to shift into overdrive. We tend to live our lives in clumps: load up on rest, work an 80-hour week, do all our exercise on the weekend, overindulge in a spectacular night out, starve for the rest of the week. That yo-yo existence isn’t good for […]
Sun lovers will celebrate the arrival of the Winter Solstice on December 22, because our dark days start to slowly become longer and lighter. Most of us will agree, bring on the light! This is the season when animals hibernate and nature sleeps, we humans tend to turn inward as well. Solstice marks the time to celebrate the light and to get moving again!
Are you up for a random act of kindness the day after Thanksgiving? For the third year, Scott Wong, an artist in Wisconsin, is encouraging people to make an art piece and leave it in a public place for someone to find, pick up, take home and love. Let’s see how much art and love we can flood into our Eugene/Springfield community!
Last year, more […]
Did you know that when people look at a logo, the color is what they remember most? Research (Color Matters) shows that over 80 percent of visual information is related to color. And, recently, more lawsuits are seeking to protect distinctive colors that are strongly associated with a brand, which further underscores the importance of color. Clearly, color is a brand’s essence because it […]
Has the traffic to your website declined? If you said “yes,” it could be that you’re being penalized by Google search engine rankings because your site isn’t mobile-friendly.
Besides being mobile-friendly for search, you also want to be where your customers are. Now, more than 60 percent of all searches are made on a mobile device. Plus, responsive sites give the viewer the best […]
“Advertising reflects the mores of society, but does not influence them.” — David Ogilvy, member, Advertising Hall of Fame
In Ogilvy’s world, advertising ruled. A lot has changed since then, but one thing remains constant – the importance of what you say and how consistent you are in your messaging. The most effective marketing captures a sentiment, feeling or thought in a fresh way that connects people.
Nike’s Just do it is a good example. When people heard the line, they connected with it. […]
There are so many options and how you combine them makes all the difference. So, let’s start out talking about cooking. Seems like everyone is a foodie these days. With our area’s rich soil and abundant crops, it’s no wonder that so many of us enjoy creating unique meals.
Some of us like a wide variety of cuisines, while others favor specific ones. Some of us are adventurous and others stick with tried and true […]
Since the Oregon Forest Practices Act was passed in 1971, it’s been anything but static. That’s what this infographic shows in a way that is easy to read.
One question we hear frequently is“Isn’t content just copy?” The answer is “no.” Content is really about the conversation you have with your customers, and its more than words. It’s about images, video, and how you deliver the information – whether its through social media, on TV, […]
A lot’s changed since the ’70s. That’s why we’ve helped several organizations refresh logos that were originally designed back then. Not only did the logos look dated, but they didn’t reflect how the organizations had changed.
Any logo update should start with a definition of the target market, a brand statement, the tone and style of the organization, and a clear understanding of how the logo will be used. Establishing these criteria before design helps us develop a logo that is […]