Scan through the list of 20 Under 40 winners for the first 10 years of the program. They share some common traits.
Through hard work, positive attitudes and being open to new ideas, these professionals achieved success early in their careers. Committed to the community, they prove it through volunteerism. These go-getters are proficient jugglers, […]
Traditional and digital media both add value
Do you remember that old camp song about making new friends, but keeping the old? “One is silver and the other gold,” it said.
Those are marketing tools in a nutshell:
Digital media is your new friend – From social media ads to clean and informative websites, they get your name and products out in front of a lot of people
Traditional marketing tools […]
Telling your story helps you to “be known”
Great storytelling combines basic facts and interesting details – and it does this in an engaging way that makes the reader want to know more.
That’s true for all types of writing, including marketing your brand. It takes practice to be able to do this with finesse. Yet, it’s definitely worth investing the time to do it well or finding […]
Chronic sleep deprivation a disservice to students
I had heard that middle and high school students need more sleep time and that their circadian rhythms would have them go to bed about 11 p.m. and wake up at 8 a.m. Most of them have to be at school or on a bus by then. Consider this: a century ago schools in our country […]
Book Review: Why We Sleep by Matthew Walker
Walker starts out telling us that two-thirds of adults in all developed nations don’t sleep eight hours a night. What are the consequences? They include a compromised immune system, increased risk of cancer, becoming pre-diabetic – and that’s just a few of the dastardly things that can be prompted by lack of sleep.
I almost stopped reading […]
Book Review: Grit by Angela Duckworth
Subtitled, The Power of Passion and Perseverance, Duckworth’s Grit focuses on the importance of determination and direction in achieving world-class performance. Her years of research led her to note that innate talent has less to do with incredible achievement than does grit.
Quite simply, people who are highly accomplished are paragons of perseverance with an enduring passion. […]
Reflections after being named Eugene’s First Citizen
I’m Eugene’s First Citizen. I join a relatively short list of people who’ve helped shape our community. I feel proud and humble. I was honored at the Eugene Chamber’s Celebration of Business just a month ago.
So many people reached out to share my joy and say “thanks.” Flowers, plants, chocolate, hand-written notes, email and social media […]
Use A.R.T. to land your message
Do you have the same problem as many people do – so much to read and so little time?
That’s where the art of A.R.T. comes in. A.R.T. stands for Average Reading Time, how long it will take the average person to read the words in a piece, whether it be ad copy, a blog post or anything else.
We have our favorite blogs, […]
Sun, sand and SCUBA make birthday getaway perfect
My girlfriend Leeza surprised me with a week-long trip to Hawaii for my birthday. I used to live there and she had never been.
I always talk about how beautiful it is and how I love to SCUBA dive, so it was an easy decision for her to make. She chose Maui because it was the only major island I hadn’t been […]
Catching the eclipse enthusiasm
Of course, you’ve heard there’s going to be a total solar eclipse on Aug. 21, a rare event with the “path of totality” stretching across Oregon in a narrow swath, including Newport, Corvallis, Salem, Madras and Baker City.
It would be difficult to miss the news stories about people’s excitement over this astronomical
phenomenon or the headlines declaring an “apoc-eclipse” with cautions about major traffic congestion and the possibility of […]