CAWOOD wins Communicator Awards for video and website projects

Posted & filed under Advertising, Video.

Award Winning DesignWe received 2013 Communicator Awards for four client projects:

Arts and Business Alliance of Eugene video
Oregon Forest Resources Institute video
Cascade Health Solutions website
McKenzie Commercial website

Judged by the International Academy of the Visual Arts, The Communicator Awards is the largest and most competitive awards program honoring the creative excellence of communications professionals.
“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards. This […]

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5 Twitter search tricks

Posted & filed under Social Media.

twitter-searchIf you use Twitter search, you know it can be challenging to find exactly what you’re looking for. The good news is that there are actions you can take to filter, enhance and improve the results you get. Here are five of our favorite Twitter search tricks:
1. Remove all re-tweets from search results. If you’re searching popular phrases, memes, etc., […]

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Bing Places for business: Is your page updated?

Posted & filed under Mobile, Web.

Bing Local If you’re a regular reader of the CAWOOD blog (and really, who isn’t?), you’ll recall us reminding you to claim and optimize your business’ Google Places page. And if you haven’t already, it’s time to do the same on Bing.
Bing recently updated its Bing Business Portal to Bing Places for business. What does this mean, exactly? At this […]

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It’s easy being green!

Posted & filed under Advertising.

CW_EarthDay_team_thumbsupA couple of weeks ago, on Earth Day, CAWOOD employees spent the noon hour cleaning up trash around the ‘hood. We found an abandoned half-gallon of milk, a pair of old boots and hundreds of cigarette butts. What’s with all the cigarette butts on the ground, people?
We believe it’s important to try to be a good neighbor and a responsible […]

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We advertise. Do you?

Posted & filed under Advertising, Community, Social Media.

CAWOOD advertising
Some say traditional advertising is passé. Of course, that’s not true. Not yet, anyway! What is true is that successful companies know how to maximize their marketing investment by integrating well-planned and effective digital and traditional marketing methods.
Here is one way we’ve done that. Since blue chip started publishing, our ad has appeared on its back cover. This month’s […]

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Earth Day in Eugene

Posted by & filed under Advertising, Social Media, Video, Web.

earthDEarth Day in Eugene and around the world is Monday, April 22. Our team has decided to celebrate by taking to the streets!

From noon – 1 p.m. that day, we’ll don gloves and CAWOOD apparel, head into the neighborhood and pick up litter. And as we mentioned on our Facebook page, anyone is invited to join us!

Stay tuned to our Facebook and Google+ […]

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The difference between push and pull marketing

Posted & filed under Advertising, Branding, Social Media, Video.

pushvspullmarketingThe difference between push and pull marketing is simple. Push marketing is what you see in an episode of “Mad Men,” while pull marketing is what I’m doing right now by typing this blog post. Clear as mud, right? Let’s take a closer look.
It used to be, companies simply told consumers what to purchase, be it a car, food, etc. They espoused the benefits of […]

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CAWOOD “What if…” videos

Posted & filed under Advertising, Social Media, Video, Web.

Videographer Eugene OregonAt CAWOOD, we like to ask “What if …”
So, what if we asked folks around Eugene some intriguing “What if” questions, had our videographer film their answers, and showed them to all of you?
Introducing the CAWOOD “What if …” video series! You can check out the first two, and all future installments, on any of our social media channels – YouTube, Facebook, […]

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Three reasons to use Pinterest for business

Posted & filed under Advertising, Life, Office, Social Media, Video.

Pinterest for businessThe question has changed from “Should you use Pinterest?” to “Why aren’t you using Pinterest?”
And while we could list five, even 10 reasons, we’re going to give you just three, which are probably all you need!
1. The stats• With more than 12 million American users it’s the third most popular social media network in the United States.• […]

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Don't forget about Yelp

Posted & filed under Book Reviews, Branding, Social Media, Web.

yelpWhen making a decision about what to buy, 92 percent of people trust the opinions of friends and family more than advertising, according to recent surveys. And more than 7 of 10 people trust online reviews more than advertising, up more than 15 percentage points over the past four years.
Put these two statistics together and what do you get? The fact that you should not forget about Yelp.
A local […]

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