New info on sustainable postcards

Posted & filed under Advertising.

In the continuing saga of how to produce a recyclable postcard, we’ve learned that aqueous coating isn’t so easy to apply.

But, there is a vegetable based varnish that provides a nice gloss finish and a protective coat. Plus, it runs on the presses as easily as soy-based inks, and has the same green footprint as those inks, so it can be recycled.

Whoever thought it would be so hard to print postcards that tread lightly on the earth.

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