I was doing some research for a client today to find which were the most popular searched-for phrases for his specialty. I of course started with Google’s Keyword tool and worked from there.
It occurred to me as I was doing my research that this is a key step in either building a good PPC campaign or optimizing a website’s content for SEO, and that some of our readers might like a tip or two on this very subject.
Here then, is a good article that talks a little about the basics and some of the things to remember when doing your keyword research. Happy hunting!