Go Pink in the Park

Posted & filed under Advertising, Community, Life, Office.

If you ask me, it was a recipe for success: stir in equal parts health care, athletics and marketing, then top with the color pink. The final result: a deliciously good campaign.

For those of you who didn’t get out to Civic Stadium on Wednesday nights last summer, you missed all the fun of Go Pink in the Park.

On Wednesday home games, the Eugene Emeralds baseball team wore pink jerseys to promote breast cancer awareness and Oregon Imaging Centers set up the Komen for the Cure tent. Inside the tent, OIC had a Wii homerun derby, pink “Make time for the girls” T-shirts, awareness bracelets and a drawing for the autographed pink jerseys.

From my view inside the tent, I think everyone who participated in Go Pink in the Park had a great time. We had repeat customers on the Wii home run derby, women who bought T-shirts for everyone in their office and lots and lots of donations for Susan G. Komen for the Cure. Over the course of the summer, the Eugene community helped raise more than $10,000 for breast cancer research.

To learn more about the promotion, visit www.cawood.com or, to view news clips and photos from Go Pink, go to www.oregonimaging.com

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