When you want to spread an important message, count on community members who care about your cause. That’s what we did with Go Pink in the Park, now in its second year. A partnership of Oregon Imaging Centers and the Eugene Emeralds, Go Pink in the Park raises funds for a good cause, increases awareness about breast cancer and encourages women to have their annual mammograms – a true win-win-win.
The goal? To raise $15,000 for Susan G. Komen for the Cure, a grassroots non-profit organization that’s leading the way in the fight against breast cancer. So far, people have donated almost $1,300 this year. And all of the proceeds stay in the community.
The fun part? Ems players wear pink jerseys at every Wednesday home game, which fans have an opportunity to win at the end of the season. We ordered 1,500 pink “Make time for the girls” T-shirts and gave away 500 at a special “Ladies Night.” The rest go for $10 a piece. We also sell pink bracelets and offer baseball fans a chance to play “Homerun Derby” on a Nintendo Wii, which is given away at the end of the season.
The best part? People are talking, including the media. Before the first Go Pink game of the season, there were 21 media mentions! When you want to get a message across, take it to the people, make it fun, and give them a way to spread the word.
If you haven’t made it to a game, there’s still time. Game dates are as follows:
- Wednesday, Aug. 5 at 7:05 p.m. at Civic Stadium
- Wednesday, Aug. 26 at 7:05 p.m. at Civic Stadium
- Wednesday, Sept. 2 at 7:05 p.m. at Civic Stadium
See you at the park!