I’m new to PR/marketing, so I’m constantly stumbling over unfamiliar bits of jargon. Here’s one I encountered the other day: “earned media.”
I had to guess what this meant. And, yes, basically, it means you got some news coverage, although it also can refer to getting some buzz in social media. Either way, it’s different than “paid media,” which means you bought an ad, say.
So how does one get some “earned media”? I’m occasionally asked about this now, having come here from a job at a newspaper. So, OK. I’m going to spill all the secrets I know about getting something into the news – wrapped into one handy flow chart.