Facebook’s Graph Search is here…and you’re on it.

Posted & filed under Life, Social Media, Web.

Back in January, Facebook unveiled its new (and much needed) search engine platform, called Graph Search. As with most new features, Facebook rolled Graph Search out slowly, testing, gathering feedback and tweaking. As of Monday, everyone had access.

“Over the past few months, tens of millions of people have helped improve the product just by using it and giving feedback,” Facebook said in blog post.

If your search bar doesn’t look different, it will soon. If you want to manually update to Graph Search immediately, simply click the lock (privacy shortcuts) icon in the upper right hand corner of your page. You’ll see the following:

Graph Search privacy

Click “Learn More.” You’ll be directed to an “Introducing Graph Search” page where you can click “Try Graph Search.”

Whether you click this or not, and whether you like it or not, you are in the graph, my friends. What does this mean? It depends on how much you’ve told Facebook.

Graph Search is a little bit Big Brother and frankly, a little bit addictive; the latter being exactly what Facebook wants – more time spent on site means more advertising revenue. But let’s get back to the Big Brother part.

Let’s say I want to see photos of my friends who are single, in an open relationship or like the movie “Weird Science.” Check. How about pictures of friends of my friends taken at any beach? Yep. I can even narrow my results by date, who liked the photos, and more –

Graph search refine

So even though you may not have shared photos directly with others, they can be found – and with Graph Search, found more easily. Time to recheck your privacy settings, anyone?

What about the search functionality, beyond just its “stalker” strengths? Will it challenge Google? In a word, no. Regarding the difference between Graph Search and Web search, CEO Mark Zuckerberg said: “Web search is designed to take any open-ended query and give you links that might have answers. Graph Search is designed to take a precise query and give you an answer, rather than links that might provide an answer.”

And really, Graph Search doesn’t need to challenge Google or Bing in the world of search. Is anyone really searching for “how many teaspoons are in a cup” on Facebook, anyway? Zuckerberg knows that people on Facebook want to see and know more about people on Facebook. Graph Search helps them do this.

Orwell wrote, “We shall meet in the place where there is no darkness.”

Well, Facebook just got a little brighter.

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