Connecting through content

Posted & filed under Social Media, Video.

content is king In a recent survey, 83 percent of consumers said they would pay more for a product or service if they felt a personal connection to the company.

More than ever, clients and customers expect more than just a good product or a fair price. They want an experience. They want to feel appreciated. They want to feel the love!

Grabbing the attention of a consumer, holding it and providing an experience that generates a response is becoming a top priority for today’s marketers. The ultimate goal is to persuade someone to take action – purchase, click, download, like, etc.


Doing that requires what Social Media Explorer‘s Jason Falls calls “Holy Smokes” content. If you can create something that makes someone say “holy smokes!” – that is amazing, exciting, interesting, sad, etc., you’ll succeed.


Here are some that are doing just that, through social media channels –

Zappos, on Twitter. Zappos has a few Twitter pages; this one managed by people with real names, tweeting in real time to help customers. Delve into the conversations, and you’ll find that a good percentage are not about issues, but are simply friendly chats.

Southwest Airlines, on Facebook. Southwest does an exceptional job providing engaging photos and stories, that elicit a ton of likes and shares, with promotionally focused posts.

Toyota, on Facebook. Another example of excellent photo use and engagement via “fan of the week” images.

Charmin, on Twitter. It’s hard to get excited about toilet paper. But Charmin’s tweets, many that include the hashtag #tweetfromtheseat, are downright funny. And if you follow them, next time you’re in the aisle at the store, you’ll likely think of them.

Which companies have connected with you?

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