Cooking’s a lot like marketing

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effective marketing

There are so many options and how you combine them makes all the difference. So, let’s start out talking about cooking. Seems like everyone is a foodie these days. With our area’s rich soil and abundant crops, it’s no wonder that so many of us enjoy creating unique meals.

Some of us like a wide variety of cuisines, while others favor specific ones. Some of us are adventurous and others stick with tried and true dishes. Some enjoy complex creations, while others favor simplicity. Personally, I enjoy extremely fresh, simply prepared food. Though on occasion, I delight in more complexity, like seafood stew filled with all the richness of aquatic abundance.

That’s how it is in marketing. It’s important to know as much as possible about what your target markets like. When we talk to people about what interests them, they listen. Simple messages often resonate, yet sometimes more detail and background seals the deal. The most effective marketing, like cooking, appeals to the person consuming it.

See some of my favorite simple recipes below. If you want to talk marketing, give me a call.

Cooking onions: Great tip I learned when our family took a cooking class in New Orleans. Always sauté the onions before you add anything else to the pan. And, let them get brown for a great flavor (be sure to keep stirring so they don’t get black – that’s bad!).

Stir-fry: This is our favorite quick dinner. Sauté the onions in really good olive oil. Then add whatever veggies are in the fridge. We almost always use garlic, peppers, mushrooms and kale. Protein is whatever you like. We often don’t add spices because the veggies add a lot of flavor, but we have thyme, basil, oregano and rosemary growing in the yard, so some combination often gets tossed in. If you have a favorite sauce, add it too.

Pork sauté: I don’t think this technically a stir-fry, but quite similar. Sauté the onions. Move them to the sides of the pan, and brown thinly sliced pork tenderloin. Then add chopped sweet potatoes and cook till almost done. Then add sliced apples. I also like this dish with cabbage and apples. Yum!

Eggs for a group: Of course, I start by sautéing onions. Then add whatever veggies you like in your eggs. Put the veggies in a baking dish. Then whisk eggs (use as many as you need for your group; that will also determine pan size). I then stir cheese into the eggs. Sometimes, I use feta, sometimes cheddar, and pepper jack is good, too. Sprinkle some cheese on the top. Then bake at 400° for 18 – 20 minutes. Serve warm or at room temperature. I’ve added cooked potatoes, bacon, sausage and tofu.

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Liz Cawood

Liz Cawood


Liz’s creative outlet is writing – and gardening. She’s dabbled in fabric arts and done a few oils, and even did some rock painting for “Flood the Streets with Art” last November. She’s a voracious consumer of content and enjoys the mental gymnastics of playing with ideas.