Posts Categorized: Work

Great work makes us feel good!

Posted by & filed under Advertising, Life, Work.


We’re proud of the work we do at CAWOOD: creating and producing top-quality design, websites, research, writing, branding and campaigns for our clients.
And, yet, sometimes a project is especially gratifying because of the positive impact it will have on the lives of people in our communities.
Take some work we’re doing now that will help one of our clients provide […]

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Telling your story helps you to “be known”

Posted by & filed under Advertising, Branding, Work.


Great storytelling combines basic facts and interesting details – and it does this in an engaging way that makes the reader want to know more.
That’s true for all types of writing, including marketing your brand. It takes practice to be able to do this with finesse. Yet, it’s definitely worth investing the time to do it well or finding someone who […]

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What we dream creates our tomorrows

Posted by & filed under Office, Work.


How true! That’s what we’re doing at CAWOOD right now. We’re in the throes of a massive remodel – interior walls, ceilings, flooring are all gone. We dream of a more collaborative space with lots of room and flexibility – big tables for collaboration, sitting areas for casual conversations, places to reflect, and a deck for gathering and enjoying being outside.
One of the things […]

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Community Spirit Abounds Here

Posted by & filed under Community, Web, Work.


One thing we don’t lack for in the Eugene-Springfield area is a commitment to make life better for everyone who lives here. Two upcoming events we’re helping promote underscore just how we do that:
You Play. Children Win: Get Tickets for The Great Rotary Raffle
It’s that simple. You buy a book of raffle tickets (25 for $125) and the money goes to help five incredible […]

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Is it copying or is it learning?

Posted by & filed under Life, Tips of the Trade, Work.


When I was in Yachats recently, I saw a display of work by pre-school children who were recreating a couple of works by great Masters – Van Gogh and Picasso. At first, I was impressed by how well they did. Then, I realized that I often hear people say, “I could have created that.” It’s easy to replicate, yet harder to fashion an original […]

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Color energizes and connects us

Posted by & filed under Branding, Life, Tips of the Trade, Work.


I like to capture the seasons in my home. This weekend, I was bringing out glass balls to catch spring’s light (the weather was wonderful!) tucking dappled wooden eggs in baskets, and putting away an evergreen tree theme that hung around after the Holidays. I realized that this new color palette was energizing and by making fewer than a dozen changes, I had reset […]

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One biker’s view on texting in traffic and running red lights

Posted & filed under Life, Work.


I ride my bike everyday in and around Eugene, pedaling through traffic in the rain and fog over dimly lit streets. I look into the faces of people riding bikes and driving cars, and I see trouble in the streets.
Far too many people are using their phones and texting while driving. And judging by what I see, it is not a safe practice. According […]

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Slow down – you’ll get more done

Posted by & filed under Life, Work.


Lots of people took some down time over the recent holidays, and now they feel like they have to shift into overdrive. We tend to live our lives in clumps: load up on rest, work an 80-hour week, do all our exercise on the weekend, overindulge in a spectacular night out, starve for the rest of the week. That yo-yo existence isn’t good for […]

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Color = brand essence

Posted by & filed under Branding, Community, Work.


Did you know that when people look at a logo, the color is what they remember most? Research (Color Matters) shows that over 80 percent of visual information is related to color. And, recently, more lawsuits are seeking to protect distinctive colors that are strongly associated with a brand, which further underscores the importance of color. Clearly, color is a brand’s essence because it […]

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KL Wells delivers strategic networking tips at UO marketing mixer

Posted & filed under Advertising, Community, Life, Social Media, Tips of the Trade, Video, Work.

marketingmixerAlthough I enjoy networking, I’m always looking for ways to be more effective at it. When I received an invitation to a marketing mixer hosted by
University of Oregon American Marketing Association, I thought it would be a good opportunity to do just that, while also reconnecting with some colleagues from my business school days. My co-worker, Lindsey Kate, and I decided to attend the […]

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