One of the key steps in managing a successful social media marketing campaign is monitoring. This might mean listenting to what’s being said (good and bad) about your company, monitoring what the competition is up to, or keeping an eye on news-worthy updates within your industry.
Whatever you want to monitor, there’s a tool for it. In fact, there are hundreds of solutions to help you keep an eye on conversations, […]
Twitter search is arguably the web’s best source for up-to-the-second news and information. With its constantly-growing audience, businesses want to be included in those search results. One of those business’s is probably yours! 
But did you know – much like Google reviews websites to determine search rank, Twitter monitors your tweets? Not only do they monitor them, but if you break a few unwritten rules, yours could be removed […]
Google’s latest algorithm change, which some are calling its “biggest change in a decade,” was announced on January 10. The update involves a deeper integration of content from two of its own products — Google+ and Picasa, into Google’s main search results.
One of the goals of the update, as you’d expect, is to further “personalize” search results. The question becomes however, if the vast majority of social […]
I recently attended the PR News’ Twitter Conference in Las Vegas. Several excellent speakers presented their thoughts and experiences during the all-day event, including Jason Falls, co-author of No Bulls**t Social Media. Topics included how to identify influencers, how to measure your Twitter activity, the lowdown on the most innovative Twitter tools, and much more.
Three takeaways from the conference that I’d like to share:
1. Tweet often. Twitter […]
The holidays never tasted so good! Take the hectic out of the holidays and bring the very best to the table with gourmet entrées and sides prepared by your Market chefs. Visit your Market Kitchen to place an order by Monday, Nov. 21.
CAWOOD is now on Facebook! Visit and like our page for updates and discussions on what’s happening inside our office and in the world of marketing.
Vice President Dana Turell recently joined the steering committee of the Arts & […]
We wrap up our 10 favorite websites collection with Etsy.com, a site where you can buy and sell handmade or vintage items and art and craft supplies. Product categories include, among others, art, photography, clothing, jewelry, edibles, bath & beauty products, quilts, knick-knacks and toys. All vintage items on the site are at least 20 years old.
As it boasts, the site is “more than […]
In an effort to make its search results more timely, Google has updated its search algorithm. The change is expected t
o affect approximately 35% of all searches.
Calling it a “freshness algorithm,” searches may now produce minutes-old results for recent and recurring events. It will also show fresher results for topics that are often updated, like reviews of a new movie or consumer product.
Along social media lines, […]
When it c
omes to SEO, you’ve probably heard that you “have to get links!” This is true, Google does put significant SEO weight on links from other reputable sites that point to your own (site). But don’t forget about those other links you need – internal links.
Internal linking for SEO is exactly what it sounds like – links on your own site that point to your site’s other pages. Internal linking […]
According to its homepage title, Gizmodo is simply “The Gadget Guide.” While it certainly is that, it offers so much more.
As part of Gawker Media, Gizmodo provides timely coverage of the technology industry, specifically consumer electronics, but also broad topics like design, architecture, space and science.
The site is loaded with links to stories, reviews, and product updates; from smart phones to video games, and beyond. As part of the […]
What’s the best album of 1983? How about the best album of the entire 1960’s? BestEverAlbums.com strives to answer these and other “best of” musical conundrums by aggregating “over 2,800 different greatest album charts to provide an easy way for visitors to look up and find out the greatest albums in history.”
All of the site’s lists are free to […]