Posts Categorized: Web

Facebook's Graph Search

Posted & filed under Social Media, Web.

Last week, Facebook unveiled what it calls “Graph Search,” which is an effort to improve an area of Facebook that certainly needs improving – search. While the new platform is still in beta mode and only available for a tiny fraction of users, here’s what we know:
Graph Search is:
1. A platform built by a team of 50 engineers led by two ex-Googlers.2. A modified search bar at the top of each page where search results focus on four areas of […]

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3 reasons to NOT use social media…yet

Posted & filed under Advertising, Social Media, Tips of the Trade, Web.

smpI’m a huge fan of social media for business. Mainly because it works…if done correctly. For the most part, it’s like any other marketing effort – you need to plan, implement, track and adjust.

I’m also a believer that most, if not all, small businesses should have some type of social media presence. There are some though, that should stay out of that end of the marketing pool and NOT […]

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Where is your site in the race for No. 1 on Google?

Posted by & filed under Tips of the Trade, Web.

In 2011, there were 1.7 trillion Google searches. Chances are, some of those were for products or services that you provide. The question is, did your site make the list?

If it didn’t, the cause is likely poor Search Engine Optimization (SEO), which plays a crucial role in telling Google and other search engines, “Hey, I’ve got what that person is looking for!”

We’ve helped several clients race up the search rankings. We also offer optimization tips on our blog. So if […]

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The arts mean business

Posted by & filed under Web.

We knew Eugene had a lively arts scene. But we recently learned that it’s a vibrant part of the local economy, too.

Nonprofit arts groups are a $45.6 million industry in Eugene – that’s everything from Eugene Symphony to Saturday Market. All of that buying and selling supports more than 1,700 jobs here.

Both of those statistics are about double the median of similarly sized communities, according to Arts & Economic Prosperity IV, a new study on the economic impact of nonprofit […]

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Are you optimized for local search?

Posted & filed under Web.

LocalSearchA new local search study from YP and Street Fight found that 40 percent of survey respondents use local search daily. We’ve talked in the past about how important it is to claim and optimze your Google Places page, so that when folks search for services you provide in the area that you provide them, you’ll be found.

While still important, claiming that listing is only the beginning.

When […]

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5 important on-site SEO tips, #5: Page Descriptions

Posted & filed under Tips of the Trade, Web.

seodescMuch like a tweet, a page description should be short and sweet…but enticing enough to illicit a click. A page’s description does not have much, if any, affect on its rank. However, if you don’t create one, Google’s spiders will make one for you. And you don’t want that.

If the page is important, write a description. For example, if your page for Addidas […]

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Events R us

Posted by & filed under Community, Office, Social Media, Web.

In the past month, we’ve helped clients with several events. We find them energizing. Here’s a recap:

On Sept. 29, the Willamette River Bridge was named the Whilamut Passage Bridge (pronounced WILL-a-mut). Tribal members performed a traditional song and drum circle that set the tone for the naming ceremony, while speakers offered comments on the significance of the name. In the Kalapuya language, Whilamut means “where the river ripples and runs fast.” Sonny Chickering, ODOT Region 2 manager, signed the naming […]

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5 important on-site SEO tips, #4: Blogging

Posted & filed under Social Media, Tips of the Trade, Web.

We’ve talked about the role of the blog in social media. A blog also plays an important part of your website’s SEO.
Quality, dynamic content is a major factor in where you’re pages appear in SERPs (search engine results pages). A well-written, well-optimized blog produces this content.

1. Each post is a chance to attract a new audience. Every time you write a blog post, that post will have a page title, description and content that can be optimized like any web […]

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5 important on-site SEO tips, #3: Video

Posted & filed under Branding, Social Media, Tips of the Trade, Video, Web.

videoseoIf you haven’t already, it’s time to start using video to build your brand and improve your site’s SEO. One of the main reasons? Google’s algorithm change back in 2011, called “Panda.”
In an effort to push sites using “black hat” SEO tactics further down (or out) of search rankings, Google increased the value of sites offering engaging content. And nothing engages better than video.
Some of the basics:
1. […]

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What’s New

Posted by & filed under Community, Web.

duck_enewsYou have until Oct. 1 to get your Great Rotary Duck Race tickets. It’s the 25th anniversary. Why not buy 25 tickets to celebrate 25 years? Your donation will go to help local organizations that work to prevent child abuse. Plan to be at Alton Baker Park at noon Saturday, Oct. 13, to see the race, and see if one of your ducks wins!

Do you know a business professional […]

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