Posts Categorized: Web

Community Spirit Abounds Here

Posted by & filed under Community, Web, Work.

One thing we don’t lack for in the Eugene-Springfield area is a commitment to make life better for everyone who lives here. Two upcoming events we’re helping promote underscore just how we do that:
You Play. Children Win: Get Tickets for The Great Rotary Raffle
It’s that simple. You buy a book of raffle tickets (25 for $125) and the money goes […]

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It’s never too late to learn something new

Posted & filed under Life, Web.

“I have no special talents. I am only passionately curious.” — Albert Einstein
I love this quote by Einstein, because it embraces how I feel about life and learning. I started my “official” education late in life, graduating with my bachelor’s degree from University of Oregon, and then earning my MBA in last May.
My love of learning didn’t end with the completion of my degree. Let’s just say that Google and I are best friends, and that’s how I found my […]

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The Golden Rule: Why you might want to reconsider it

Posted & filed under Web.

Platinum Rule
Do unto others as you would want done to you.
It hasn’t always been called “The Golden Rule,” but this model of ethical reciprocity has a long history among many cultures and religions.
“Various expressions of this fundamental moral rule are to be found in tenets of most religions and creeds through the ages, testifying to its universal applicability,” British Philosopher Antony Flew states in A Dictionary of Philosophy. And Greg Epstein, Humanist Chaplain at […]

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The cross-platform marketing mix: Create, promote, repeat

Posted & filed under Advertising, Community, Social Media, Tips of the Trade, Video, Web.

Cross-platform marketingTo get messages into the community, we’ve come a long way from the town crier or Paul Revere on horseback. We’ve even come a long way from when a newspaper ad would reach most of the people you wanted to reach. We now have, literally at our fingertips, the power to broadcast information across the world via a variety of channels.
With everyone shouting out messages everywhere we look, it’s no secret consumers […]

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5 things to look for in a social media marketing consultant

Posted & filed under Advertising, Social Media, Web.

Social Media GuruYou’re working on your 2014 marketing plan and have some budget available for social media. The problem: You have no one on staff who knows much about social media, aside from occasionally posting to their own Facebook page.
What you need is a social media marketing consultant. But with so many people and agencies promoting themselves as social media […]

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5 steps to a social media strategy

Posted & filed under Advertising, Book Reviews, Branding, Life, Social Media, Web.

I was reviewing a potential client’s social media campaigns last week and was struck by the wide range of post topics.  Many had nothing to do with the business, its services, it’s people or its target audience’s interests. It appeared that the goal was to use social sites to attract an audience – any audience. There was no rhyme or reason to the type of content or the social networks used. Most importantly, no real dialogue was happening.
If you’re in […]

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Google highlights hashtag search results…from Google+

Posted & filed under Social Media, Web.

As of today, searching for a hashtag on Google produces a stream of highlighted results to the right of traditional search listings. For now, those hashtag search results are derived from Google+ content; another string tying Google’s search and social efforts closer together.
Hashtag Search Results
The highlighted post results are those that are either shared with the searcher personally, or set as “public” by the person who posted the content. Clicking on a link takes you to a full set of […]

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Google developing cookie killer

Posted by & filed under Web.

Google AdIDOnline marketers and website owners know how important cookies are to successful online advertising campaigns. So what if they went away?
Google is developing what might be a cookie killer – an anonymous identifier, called AdID, for advertisers to track people’s Internet browsing activity. This is big news, since Google accounts for a third of the $120 billion of worldwide […]

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How social media is helping your SEO

Posted & filed under Advertising, Social Media, Web.

plus1Google’s head of search spam, Matt Cutts, recently declared that Google’s +1 data has no direct impact on its search ranking algorithm. Does this mean that all the social media work you’ve done isn’t helping your SEO after all? In short, no.

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