Posts Categorized: Video

If TV commercials created the world we live in

Posted & filed under Video.

Have you seen the commercial for boating? The one where the family waves at everyone around town and at the end of the spot we find out they’re waving because they’re boaters. Here it is if you haven’t seen it or you want to view it again.
For the most part, I agree with the message, boaters are friendly. I should know – I’m one of them. I just wish every boater were this way. This past weekend, […]

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Be not afraid

Posted & filed under Branding, Life, Video.

“Be not afraid.” That was the message we wanted to convey with the Mercedes-Benz of Eugene Summer ’09 Brand Campaign. Why? Because even those who radiate confidence need to be reassured from time to time.
Those who’ve reached a pinnacle in their career need to know that it’s OK to buy now, despite what we all hear about the “economic climate.” Owning a Mercedes tells the world that you’ve worked hard to get where you are today. And at a time […]

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