When a new user clicks on a link that will take them to your Facebook business page, what’s the first thing you want them to see?
Facebook’s default setting here is your wall page, so their first impression is a white background with a bunch of mostly text-based postings.
Why not have them arrive at a page that provides information about your company, shows a great video of your newest product, or highlights a current promotion?
If this sounds appealing (and hopefully it […]
Shooting the same subject from various angles and with different framing will help to tell your story. Consider this to keep it simple. Shoot a wide, medium and close up shot then repeat the process again and again. The wide shot establishes the scene and shows people where you are. The medium shot brings you closer to the action and the close up shows detail that people wouldn’t normally experience without watching the video. Once you have that down; with […]
If your video camera has a manual focus, learn how to use it. Cameras that allow for manual focus allow for better control of your image. You will have a clearer picture and you will be able to control where the viewers’ eyes go. Often-times consumer grade video cameras are built with auto-focus in mind. That doesn’t mean you have to use it.
Auto-focus does simplify shooting but your image may not always be in focus. As the camera moves the […]
If you are just starting to venture into the social media realm in order to help market your business, Facebook is likely at or near the top of your list of tools to use.
As everyone knows, Facebook is a very powerful channel enabling businesses to connect and engage with their current or potential customers. What everyone may not know is that using Facebook to market your business is not difficult or “high-tech.”
There are a plethora of articles and videos online […]
Impressive recycling and composting at Market of Choice: Last year, Market of Choice’s flagship store at 29th & Willamette composted 200 tons of food waste – waste that otherwise would have gone to the landfill. The grand total of all recycled or composted materials was 750 tons. Wow! Learn more.
Do more on your bike with a Burley trailer. Child trailers, touring trailers and the all new commuter trailer, Travoy. Burley makes them all. How fun to help create and develop […]
Matthew Knight Arena LED animations. You’ll see several of our clients at Matthew Knight Arena. Dari Mart and Eugene Pediatric Associates asked us to design an animation for the giant LED board that runs around the perimeter of the court. We worked with photos, videos and elements from existing campaigns, putting together eye-catching and easy-to-read animations.
With this type of advertising, you want to grab the attention of the audience and make it easy for them to understand the message. In […]
Do you ride a bike? Do you have a bike trailer? Whether you do or don’t, be sure to check out Burley’s new site. Kids love riding in the child trailers, which meet stringent safety requirements. Plus, there’s a new commuter trailer, the Travoy, that makes it easy to take all your stuff with you. If touring’s your thing, you’ll marvel at the Nomad.
The site walks you through the process of choosing the right bike trailer for your individual needs. […]
Shaky video is considered a creative style for say in a monster movie, a movie about an earthquake or a hurricane, or maybe an MTV show. But if you don’t want your video to be shaky, use a tripod. If you don’t have a tripod get one. And if you can’t get one, or don’t have it when you need it, look for objects around you that can serve as a stable replacement: a table, a railing, the hood of […]
Is it difficult to hear the audio in your videos? Then it’s time to get an external microphone. Video cameras are equipped with an onboard microphone but the quality they produce isn’t always great. The quality of your audio will vary depending on how far you are from the subject, the location you are shooting and the volume of the sounds you’re recording. If you’re anything further than a few feet it’s time to get a microphone.
We use a professional […]
Does your outside video look blue? How about the indoor video you shoot, does it also look blue or maybe a little orange? That’s because your video camera doesn’t always know what colors are supposed to look like. Most cameras have an auto white balance (AWB) setting, but they are far from perfect. To solve this dilemma, all you have to do is “tell” your camera what white looks like under the current lighting conditions. Point your camera at something […]