Posts Categorized: Video

CAWOOD wins Communicator Awards for video and website projects

Posted & filed under Advertising, Video.

Award Winning DesignWe received 2013 Communicator Awards for four client projects:

Arts and Business Alliance of Eugene video
Oregon Forest Resources Institute video
Cascade Health Solutions website
McKenzie Commercial website

Judged by the International Academy of the Visual Arts, The Communicator Awards is the largest and most competitive awards program honoring the creative excellence of communications professionals.
“We are both excited and amazed by the quality of work received for the 19th Annual Communicator Awards. This […]

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Earth Day in Eugene

Posted by & filed under Advertising, Social Media, Video, Web.

earthDEarth Day in Eugene and around the world is Monday, April 22. Our team has decided to celebrate by taking to the streets!

From noon – 1 p.m. that day, we’ll don gloves and CAWOOD apparel, head into the neighborhood and pick up litter. And as we mentioned on our Facebook page, anyone is invited to join us!

Stay tuned to our Facebook and Google+ […]

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The difference between push and pull marketing

Posted & filed under Advertising, Branding, Social Media, Video.

pushvspullmarketingThe difference between push and pull marketing is simple. Push marketing is what you see in an episode of “Mad Men,” while pull marketing is what I’m doing right now by typing this blog post. Clear as mud, right? Let’s take a closer look.
It used to be, companies simply told consumers what to purchase, be it a car, food, etc. They espoused the benefits of their […]

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CAWOOD “What if…” videos

Posted & filed under Advertising, Social Media, Video, Web.

Videographer Eugene OregonAt CAWOOD, we like to ask “What if …”
So, what if we asked folks around Eugene some intriguing “What if” questions, had our videographer film their answers, and showed them to all of you?
Introducing the CAWOOD “What if …” video series! You can check out the first two, and all future installments, on any of our social media channels – YouTube, Facebook, […]

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Three reasons to use Pinterest for business

Posted & filed under Advertising, Life, Office, Social Media, Video.

Pinterest for businessThe question has changed from “Should you use Pinterest?” to “Why aren’t you using Pinterest?”
And while we could list five, even 10 reasons, we’re going to give you just three, which are probably all you need!
1. The stats• With more than 12 million American users it’s the third most popular social media network in the United States.• […]

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My Facebook ticker disappeared!

Posted & filed under Branding, Social Media, Video.

newsfeedYou might be hearing that from a lot of your friends, and noticing it on your own Facebook page. Why has the ticker disappeared, and when is it coming back? At this point, never.

A few days ago, Facebook announced a new look to its News Feed, touting it as “The best personalized newspaper in the world” and saying will better personalize users’ content.
With this change comes the following updates:
• […]

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Forest sector poised to rebound

Posted by & filed under Video.

Oregon’s forest sector remains a resilient and vital contributor to Oregon’s economy, according to a recent comprehensive economic study published by the Oregon Forest Resources Institute.

We produced a Forest Report video that provides insights into the report, which says that even as the nation emerges from the Great Recession, one in 20 Oregon jobs depends on active management of forests and the manufacturing of forest products – some 76,000 people. Total annual sector wages were $5.2 billion in Oregon in […]

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What’s New

Posted by & filed under Advertising, Community, Video.

Tough by Nature exhibit opens in Portland

If you missed Lynda Lanker’s exhibition at the Jordan Schnitzer Museum of Art, you can still catch it at the Oregon Historical Museum in Portland Feb. 1 – Mar. 31. The next stop will be the National Cowgirl Hall of Fame and Museum in Fort Worth, Texas May 9 – Sept. 9. Tough by Nature is a series of portraits of women ranchers and cowgirls from the American West. During the 19-year project, Lynda […]

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Connecting through content

Posted & filed under Social Media, Video.

content is king In a recent survey, 83 percent of consumers said they would pay more for a product or service if they felt a personal connection to the company.
More than ever, clients and customers expect more than just a good product or a fair price. They want an experience. They want to feel appreciated. They want to feel the love!
Grabbing the attention of a consumer, holding it and […]

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5 important on-site SEO tips, #3: Video

Posted & filed under Branding, Social Media, Tips of the Trade, Video, Web.

videoseoIf you haven’t already, it’s time to start using video to build your brand and improve your site’s SEO. One of the main reasons? Google’s algorithm change back in 2011, called “Panda.”
In an effort to push sites using “black hat” SEO tactics further down (or out) of search rankings, Google increased the value of sites offering engaging content. And nothing engages better than video.
Some of the basics:
1. […]

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