Posts Categorized: Video

Content is an authentic interaction

Posted by & filed under Advertising, Life, Social Media, Tips of the Trade, Video.

Content Marketing
Since the Oregon Forest Practices Act was passed in 1971, it’s been anything but static. That’s what this infographic shows in a way that is easy to read.
One question we hear frequently is“Isn’t content just copy?” The answer is “no.” Content is really about the conversation you have with your customers, and its more than words. It’s about images, video, and how you deliver the information – whether its through social media, on TV, […]

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News to be thankful for

Posted & filed under Life, Social Media, Video.

positive news
The news is often filled with heartbreaking and horrible events. But if you keep your eyes open, there’s much to be inspired by, too. So as we near Thanksgiving this year, we decided to each choose a good-news headline that made us feel gratitude for the dedication and good work that surrounds us, if you just look for it.
Liz
Sesame St. turns 45, and is still going strong with classic characters and new twists.
Even being […]

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A photographer’s journey: Experience is the best teacher

Posted & filed under Life, Video.

Story written by Dana Vion
Sweat is dripping into my eyes, and the humidity is fogging up my lens. It’s dark and hot in the forest, and my photography subjects present a challenge not only because they never stop moving but also because they occasionally decide to drop on me from a branch above my head.
rearviewDVI am in Cameroon, volunteering at a sanctuary […]

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Low-budget industrial videos hit the mark

Posted & filed under Video.

You have customers’ attention for less than five minutes. Would they rather read through a bunch of specs, manuals and instructions, or watch a video that shows them exactly what they need to know? This is an important question.
Not all videos need to be a visual feast, a mini-blockbuster or a special effects extravaganza. Sometimes the best approach is simple and straightforward, as with these short videos we’ve done for clients in the industrial industry.
1. SAFETYCAL just released a new […]

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KL Wells delivers strategic networking tips at UO marketing mixer

Posted & filed under Advertising, Community, Life, Social Media, Tips of the Trade, Video, Work.

marketingmixerAlthough I enjoy networking, I’m always looking for ways to be more effective at it. When I received an invitation to a marketing mixer hosted by
University of Oregon American Marketing Association, I thought it would be a good opportunity to do just that, while also reconnecting with some colleagues from my business school days. My co-worker, Lindsey Kate, and I decided to attend the […]

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We’re inspired to “live simply so that others can simply live!”

Posted by & filed under Tips of the Trade, Video.

Live Simply
Click to enlarge this photo of Eugene with snow.
Each week, we take a moment to reflect on a quote, photo, video or story that reminds us about our company values, which spell out CARE – Collaborative, Authentic, Responsible and Energetic.
Recently, I’ve been inspired by this quote: “I live simply so that others can simply live.” In some places, this saying is credited to Ghandi, some to Mother Teresa, and some to other do-gooders of […]

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The cross-platform marketing mix: Create, promote, repeat

Posted & filed under Advertising, Community, Social Media, Tips of the Trade, Video, Web.

Cross-platform marketingTo get messages into the community, we’ve come a long way from the town crier or Paul Revere on horseback. We’ve even come a long way from when a newspaper ad would reach most of the people you wanted to reach. We now have, literally at our fingertips, the power to broadcast information across the world via a variety of channels.
With everyone shouting out messages everywhere we look, it’s no secret consumers are […]

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The making of the CAWOOD Holiday Video

Posted & filed under Advertising, Video.

Have you watched our 2013 holiday video yet? If not, check it out.

And what did it take to make this magic happen, you ask?
Dana, our video producer, and Cari, our art director, spent time up front to brainstorm concepts, think, plan, write, revise, set up and rehearse shots. The shoot itself goes smoothly if you’ve prepared. Dana and Cari are pros, and this was some serious business, as you can see in this little bit of behind-the-scenes footage…

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The Whilamut Passage Bridge: 1936-2013

Posted & filed under Advertising, Video.

Whilamut Passage Bridge Project - Overtime
Click to enlarge this series of aerial photos of the Willamette River and the original Interstate 5 Willamette River Bridge.
About a year ago, I was thrilled when I came across a collection of aerial photos of the Willamette River and the original Interstate 5 Willamette River Bridge taken from 1936 to 1978.
CAWOOD has worked with the Oregon Department of […]

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