Since the Oregon Forest Practices Act was passed in 1971, it’s been anything but static. That’s what this infographic shows in a way that is easy to read.
One question we hear frequently is“Isn’t content just copy?” The answer is “no.” Content is really about the conversation you have with your customers, and its more than words. It’s about images, video, and how you deliver the information – whether its through social media, on […]
Posts Categorized: Video
KL Wells delivers strategic networking tips at UO marketing mixer
Although I enjoy networking, I’m always looking for ways to be more effective at it. When I received an invitation to a marketing mixer hosted by
University of Oregon American Marketing Association, I thought it would be a good opportunity to do just that, while also reconnecting with some colleagues from my business school days. My co-worker, Lindsey Kate, and I […]
Eugene’s mural ‘Tuscany’ invites viewers to interact
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We’re inspired to “live simply so that others can simply live!”
Click to enlarge this photo of Eugene with snow.
Each week, we take a moment to reflect on a quote, photo, video or story that reminds us about our company values, which spell out CARE – Collaborative, Authentic, Responsible and Energetic.
Recently, I’ve been inspired by this quote: “I live simply so that others can simply live.” In some places, this saying is credited to Ghandi, some to Mother Teresa, and some to other do-gooders […]
The cross-platform marketing mix: Create, promote, repeat
To get messages into the community, we’ve come a long way from the town crier or Paul Revere on horseback. We’ve even come a long way from when a newspaper ad would reach most of the people you wanted to reach. We now have, literally at our fingertips, the power to broadcast information across the world via a variety of channels.
With everyone shouting out messages everywhere we look, it’s no secret consumers […]
The Whilamut Passage Bridge: 1936-2013
Click to enlarge this series of aerial photos of the Willamette River and the original Interstate 5 Willamette River Bridge.
About a year ago, I was thrilled when I came across a collection of aerial photos of the Willamette River and the original Interstate 5 Willamette River Bridge taken from 1936 to 1978.
CAWOOD has worked with […]
Filling buckets with 100 weeks of CARE
“We experience approximately 20,000 individual moments every day,” writes Tom Rath and Donald Clifton on page 40 of How Full is Your Bucket? The crux of the short, easy-to-read book is that each of those moments offers us an opportunity to brighten someone’s day or to drain it. Imagine everyone carries a bucket, and our interactions with others either fill […]
How Facebook embedded posts work
Facebook announced that embedded posts are now available for anyone – bloggers, webmasters, etc., who uses a 3rd party website. Let’s look at how Facebook embedded posts work.
Using Google AdWords for video
In my last post I provided four YouTube optimization tips, to increase how many people find and watch your business’s videos. You of course followed these tips, and while viewership increased, your video hasn’t exactly gone viral.
You’re still looking for a bigger audience. You still want to use video to increase awareness of your business. So, what else can you do?
How about […]
Four YouTube optimization tips
You’ve just created a video that you know people will want to watch. It’s informative, funny, timeless and everything else that makes for a “viral” clip. You’ve uploaded it to YouTube but the views aren’t multiplying like you predicted. What’s missing?
Simply submitting a video to YouTube does not mean people will see it. The video needs to be […]