Posts Categorized: Tips of the Trade

How to Listen in Social Media

Posted & filed under Advertising, Branding, Social Media, Tips of the Trade.

listening-joeLaunching your Facebook and Twitter campaigns can be very exciting. You are now out there talking with fans, posting photos, tweeting and retweeting. Maybe you’re even becoming a pro – using a platform to strategically schedule posts, calculating your social media ROI, or learning how to improve your EdgeRank score.

Even with all of this, you may still be ignoring the most important part of a successful social […]

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For blogging success, create interesting content

Posted & filed under Tips of the Trade.

It seems that everyone is blogging about something these days. There are tech blogs, political blogs, medical blogs, cooking blogs – there are even blogs about blogging. But to create a successful blog that enjoys a loyal following, you must provide interesting content that benefits readers.
People, being the curious creatures that we are, want to learn, solve and do, but we want our information fed to us in small bites, which is why “How-to…” and “Top 10…” (or less) headlines […]

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Five easy ways to gain Twitter followers

Posted & filed under Branding, Social Media, Tips of the Trade.

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Setting up a Twitter campaign is an excellent way to build brand awareness and increase sales. But if no one sees your tweets, this social media tool can’t help you reach your goals. We’ve talked about the importance of building a solid Twitter following and some general ways to increase that base. If you’re looking for some quick tips, here are five easy […]

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10 of our favorite websites – Mashable.com

Posted & filed under Social Media, Tips of the Trade, Web.

mashable_125x125_v1As the popularity of social media has grown, so to has the number of so called “experts” and “gurus” in the field. As you wade through the plethora of websites dedicated in some way to offering the latest news and updates regarding all things social or “web 3.0”, the one you should bookmark is Mashable.com, the “largest independent news source dedicated to covering digital culture, social media and […]

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10 of our favorite websites – BulldogReporter.com

Posted & filed under Advertising, Tips of the Trade, Web.

Bulldog Reporter touts itself as the “leader in media intelligence,” with their popular “Daily ‘Dog” section the “leading source of PR views, news, and tools.”

bulldog-reporterFrom PR opinion pieces, to pitching tips, to timely updates covering all things PR and media relations, Bulldog Reporter is both an invaluable tool and interesting read. The site has several sections – PR Opinions & Issues, PR Trend Watch, PR Biz Update, […]

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Be your best. Eat well. Get some exercise. And laugh!

Posted & filed under Social Media, Tips of the Trade.

“Health is a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmity.” ~World Health Organization, 1948

Be well, stay well. No matter what the season or what you’ve got on your calendar, life seems busy. That can make it difficult to find time for yourself and your well-being. While working away here at CAWOOD, we often get a sneak peak at some valuable self-care tips. Our clients are chock-full of great information […]

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Getting started with Google Plus

Posted & filed under Social Media, Tips of the Trade, Web.

Google Plus (Google +), Google’s social media platform, offers plenty of features for all types of users. The best thing about it, it’s easy to use! So if you’re thinking about getting started with Google Plus but haven’t stepped up, what are you waiting for?

getting_started_with_google_plusFirst, you’ll need a Google Account. All you need to set up an account is a valid email address. After obtaining a Google account, set up and […]

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What's New

Posted & filed under Advertising, Sustainability, Tips of the Trade.

Kadel’s Auto Body is new to Eugene. Refer a friend or write a review and you could win an iPad. The contest starts Aug. 1. Learn more on the website. http://kadels.com/eugene.asp

CAWOOD’s blog has random, thoughtful comments. Check it out for our take on sustainability, tips, the digital world, marketing and life in general. Our goal is to challenge or inspire. Are you ready?

The City of Eugene recently embarked on a new website. We’re excited to be the project manager for […]

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What's New

Posted & filed under Community, Tips of the Trade.

Check out Willamette River Bridge’s current newsletter. You might even want to bookmark the blog, so you can keep up on what is happening with the state’s largest Oregon Department of Transportation project.

Fair Lawn Dental Associates: This group of dentists is in New Jersey. When they found us on an awards site recognizing EugenePeds.com, they called and asked for our help. Check out the result: http://www.fairlawndentalassoc.com.

Community 101 involves students with nonprofits. It’s a unique program offered by Oregon Community Foundation. […]

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How the WVCI effectively uses Social Media

Posted & filed under Advertising, Social Media, Tips of the Trade, Video, Web.

There are thousands of articles, tips, and blog posts (many found on this site!) that provide guidance on starting, managing, and optimizing a social media campaign.
So let’s change it up a bit and look at a real-life example of how an organization, here in our own backyard, is effectively using social media as a part of its marketing efforts.

The Willamette Valley Cancer Institute recently launched two new websites, one (oregoncancer.com) which provides information on the organization itself, and the other […]

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