Posts Categorized: Tips of the Trade

Using Google AdWords for video

Posted & filed under Branding, Tips of the Trade, Video, Web.

adwordsvideoIn my last post I provided four YouTube optimization tips, to increase how many people find and watch your business’s videos. You of course followed these tips, and while viewership increased, your video hasn’t exactly gone viral.
You’re still looking for a bigger audience. You still want to use video to increase awareness of your business. So, what else can you do?
How about Google […]

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Four YouTube optimization tips

Posted & filed under Advertising, Branding, Social Media, Tips of the Trade, Video, Web.

YouTubeOptimizationYou’ve just created a video that you know people will want to watch. It’s informative, funny, timeless and everything else that makes for a “viral” clip. You’ve uploaded it to YouTube but the views aren’t multiplying like you predicted. What’s missing?
Simply submitting a video to YouTube does not mean people will see it. The video needs to be optimized […]

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Google Analytics for beginners – 5 definitions to know

Posted & filed under Advertising, Tips of the Trade, Web.

GoogleAnalyticsPicI asked a client the other day about a trend he may have noticed in his Google Analytics data. He said he never logs in, because he “doesn’t know what he’s looking at.”
Gasp! Google Analytics should be every website owner’s best friend. The data is invaluable.
But you do need to understand the terminology. Here are five Google Analytics definitions every beginner […]

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3 reasons to NOT use social media…yet

Posted & filed under Advertising, Social Media, Tips of the Trade, Web.

smpI’m a huge fan of social media for business. Mainly because it works…if done correctly. For the most part, it’s like any other marketing effort – you need to plan, implement, track and adjust.

I’m also a believer that most, if not all, small businesses should have some type of social media presence. There are some though, that should stay out of that end of the marketing pool and NOT use […]

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Where is your site in the race for No. 1 on Google?

Posted by & filed under Tips of the Trade, Web.

In 2011, there were 1.7 trillion Google searches. Chances are, some of those were for products or services that you provide. The question is, did your site make the list?

If it didn’t, the cause is likely poor Search Engine Optimization (SEO), which plays a crucial role in telling Google and other search engines, “Hey, I’ve got what that person is looking for!”

We’ve helped several clients race up the search rankings. We also offer optimization tips on our blog. So if […]

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Facebook updates EdgeRank algorithm

Posted & filed under Social Media, Tips of the Trade.

edgerank changesAs we discussed in a previous post, Facebook’s algorithm, called EdgeRank, determines the percentage of your page’s fans that see your posts in their news feed. Historically, that percentage has been around ten.

And you thought that was low.
In late September, Facebook updated EdgeRank to “show the posts that people are most likely to engage with, ensuring they see the most interesting stories. This aligns with our vision that all […]

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5 important on-site SEO tips, #5: Page Descriptions

Posted & filed under Tips of the Trade, Web.

seodescMuch like a tweet, a page description should be short and sweet…but enticing enough to illicit a click. A page’s description does not have much, if any, affect on its rank. However, if you don’t create one, Google’s spiders will make one for you. And you don’t want that.

If the page is important, write a description. For example, if your page for Addidas Track […]

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5 important on-site SEO tips, #4: Blogging

Posted & filed under Social Media, Tips of the Trade, Web.

We’ve talked about the role of the blog in social media. A blog also plays an important part of your website’s SEO.
Quality, dynamic content is a major factor in where you’re pages appear in SERPs (search engine results pages). A well-written, well-optimized blog produces this content.

1. Each post is a chance to attract a new audience. Every time you write a blog post, that post will have a page title, description and content that can be optimized like any web […]

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5 important on-site SEO tips, #3: Video

Posted & filed under Branding, Social Media, Tips of the Trade, Video, Web.

videoseoIf you haven’t already, it’s time to start using video to build your brand and improve your site’s SEO. One of the main reasons? Google’s algorithm change back in 2011, called “Panda.”
In an effort to push sites using “black hat” SEO tactics further down (or out) of search rankings, Google increased the value of sites offering engaging content. And nothing engages better than video.
Some of the basics:
1. If […]

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5 important on-site SEO tips, #2: Page titles

Posted & filed under Tips of the Trade.

titleWe discussed optimizing page titles for search engines, back in April 2011. And since it’s just as important today as ever, it must be included in our collection of on-site SEO tips.

Along with our earlier tips on this subject, remember to think about page titles when organizing content on your website. For example, if you have a page that offers four colors of the same shoe, think about […]

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