Posts Categorized: Social Media

Who does your social media?

Posted by & filed under Advertising, Branding, Life, Social Media.

Do you facebook, tweet and/or pin? Personally, or for your company? There are lots of opportunities to participate in social media, and many businesses are joining in the conversation.

How you handle that engagement says a lot about your business. Is the person in charge of social media someone who really understands your brand, knows what goals you’re trying to achieve, and presents you in the best possible way? All too often, businesses contract with someone who’s personally adept at social […]

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Facebook’s Algorithm

Posted & filed under Advertising, Branding, Social Media.

When a business uses Facebook, it hopes that 1) people will Like the page, and 2) those people will pay attention to, share, and comment on the posts. But what if fans never see the posts in the first place?

facebook algorithmHow can that be you ask? Well, it all depends on Facebook’s algorithm, called EdgeRank.
First, an “Edge” is the creation or sharing of a post. Facebook then uses its […]

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The importance of video marketing

Posted & filed under Advertising, Social Media, Video, Web.

usingvideoformarketingOnline marketing spend grows every year. In fact, some analysts predict that this is the year that online ads budgets will surpass traditional print. So while search, social media and banner ads can all be effective and worth adding to your marketing repetoire, don’t forget about the medium growing as fast or faster than all of them – video.

Why is the importance of video marketing […]

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New Cancer Resource Center opens

Posted & filed under Community, Social Media, Video.

Most of us have been affected by cancer in some way.

Now there’s a resource center everyone can use, whether you’re a patient, family member, friend or co-worker of someone with cancer. Located at Willamette Valley Cancer Institute’s Country Club Road location, the American Cancer Society Cancer Resource Center provides free access to information on cancer diagnosis, treatment, social services and community programs all in one place.

Staffed by American Cancer Society (ACS) volunteers, many who have experienced cancer first-hand, the Cancer […]

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Social Media Monitoring Tools for Small Business

Posted & filed under Advertising, Social Media, Video, Web.

One of the key steps in managing a successful social media marketing campaign is monitoring. This might mean listenting to what’s being said (good and bad) about your company, monitoring what the competition is up to, or keeping an eye on news-worthy updates within your industry.PastedGraphic-2

Whatever you want to monitor, there’s a tool for it. In fact, there are hundreds of solutions to help you keep an eye on […]

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Don’t get booted from Twitter search!

Posted & filed under Social Media, Web.

Twitter search is arguably the web’s best source for up-to-the-second news and information. With its constantly-growing audience, businesses want to be included in those search results. One of those business’s is probably yours! angry-twitter-bird

But did you know – much like Google reviews websites to determine search rank, Twitter monitors your tweets? Not only do they monitor them, but if you break a few unwritten rules, yours could be removed […]

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Using social media

Posted & filed under Branding, Social Media.

Oak Street Medical provides a unique combination of healthcare services that includes allergy, asthma and immunology, primary care, diabetes and mental health. Recently, it increased its online presence. With the help of CAWOOD, OSM recently launched a blog, Facebook page, and Twitter account. Each is an excellent source of information, from what’s new at OSM to the latest medical news. These new channels help OSM reach a broader audience and, in turn, increase its brand awareness. If you haven’t yet, […]

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Google’s latest algorithm change

Posted & filed under Social Media, Web.

google_search2-7989321Google’s latest algorithm change, which some are calling its “biggest change in a decade,” was announced on January 10. The update involves a deeper integration of content from two of its own products — Google+ and Picasa, into Google’s main search results.

One of the goals of the update, as you’d expect, is to further “personalize” search results. The question becomes however, if the vast majority of social […]

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Five easy ways to gain Twitter followers

Posted & filed under Branding, Social Media, Tips of the Trade.

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Setting up a Twitter campaign is an excellent way to build brand awareness and increase sales. But if no one sees your tweets, this social media tool can’t help you reach your goals. We’ve talked about the importance of building a solid Twitter following and some general ways to increase that base. If you’re looking for some quick tips, here are five […]

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Measuring the ROI of Social Media Marketing

Posted & filed under Advertising, Life, Social Media, Video.

Your business is on Facebook and has some fans. You’re tweeting and retweeting daily. Maybe you’ve even produced a video that’s been seen over 1,000 times on YouTube. So, like so many others using social media as part of their marketing strategy, you’re probably wondering: “Is all of this paying off?”
roiMeasuring the ROI of social media marketing is one of the biggest challenges facing marketers and PR […]

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