Posts Categorized: Social Media

Will tweets influence TIME’s Person of the Year?

Posted by & filed under Social Media.

This year TIME is partnering with Twitter to help it select the Person of the Year for 2013.  Good idea or bad one?Time Person of the Year
Time notes that “As always, TIME’S editors will choose the Person of the Year, but that doesn’t mean readers shouldn’t have their say.” Voting closes at 11:59 p.m. on Dec. 4, so you still […]

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5 things to look for in a social media marketing consultant

Posted & filed under Advertising, Social Media, Web.

Social Media GuruYou’re working on your 2014 marketing plan and have some budget available for social media. The problem: You have no one on staff who knows much about social media, aside from occasionally posting to their own Facebook page.
What you need is a social media marketing consultant. But with so many people and agencies promoting themselves as social media “gurus,” […]

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5 steps to a social media strategy

Posted & filed under Advertising, Book Reviews, Branding, Life, Social Media, Web.

I was reviewing a potential client’s social media campaigns last week and was struck by the wide range of post topics.  Many had nothing to do with the business, its services, it’s people or its target audience’s interests. It appeared that the goal was to use social sites to attract an audience – any audience. There was no rhyme or reason to the type of content or the social networks used. Most importantly, no real dialogue was happening.
If you’re in […]

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Google highlights hashtag search results…from Google+

Posted & filed under Social Media, Web.

As of today, searching for a hashtag on Google produces a stream of highlighted results to the right of traditional search listings. For now, those hashtag search results are derived from Google+ content; another string tying Google’s search and social efforts closer together.
Hashtag Search Results
The highlighted post results are those that are either shared with the searcher personally, or set as “public” by the person who posted the content. Clicking on a link takes you to a full set of […]

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Why Kenneth Cole’s tweet is a good thing

Posted & filed under Advertising, Branding, Social Media.

Fashion mogul Kenneth Cole sent out the following tweet on Thursday, a reference to a quote from Pentagon spokesman George Little regarding possible military action in Syria –
Kenneth Cole Syria tweet
You’ll recall that Cole did this once before on Twitter in 2011, during the Egyptian Revolution of 2011.
Using war and strife to sell footwear? He should be ashamed, right? Or should he?

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Facebook lifts app requirement on contests

Posted & filed under Social Media.

Facebook contestRemember not long ago when you had a cool idea for a contest on your company’s Facebook page? You planned it out and jumped online to post it, only to find that unless you used a third-party application you were in violation of Facebook’s contest rules.
Well, those days are gone! Facebook recently lifted the app requirement on contests and now, any page owner may now conduct them on their Page Timeline.
What […]

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Thanks for helping us celebrate being green!

Posted by & filed under Advertising, Social Media.

Last Thursday, we celebrated our inclusion in Oregon Business Magazine’s 100 Best Green Companies to Work For in Oregon (we came in at #72 by the way!).
Teaming up with fellow hosts (and Oregon Business Magazine winners) GreenLane Sustainable Business Network, King Estate Winery, Ninkasi Brewing, Isler CPA and Mountain Rose Herbs, party-goers enjoyed the waterfront views at Lewis and Clark Catering Company.

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Whilamut Passage Bridge opening celebration is huge success

Posted by & filed under Community, Social Media.

Whialmut bridgeOn Aug. 3, we helped coordinate an opening celebration for Oregon Department of Transportation’s nearly complete northbound Whilamut Passage Bridge, which carries Interstate 5 over the Willamette River. Hundreds of community members attended, creating a long line for the walking tour and a standing-room-only crowd listening to speeches by state officials and project volunteers.
Kidical Mass Eugene organized […]

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How social media is helping your SEO

Posted & filed under Advertising, Social Media, Web.

plus1Google’s head of search spam, Matt Cutts, recently declared that Google’s +1 data has no direct impact on its search ranking algorithm. Does this mean that all the social media work you’ve done isn’t helping your SEO after all? In short, no.

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