Posts Categorized: Social Media

What’s new!

Posted & filed under Book Reviews, Life, Office, Social Media, Web.

Welcome Lindsey Kate!
Lindsey’s a senior at UO, and she’ll be graduating in June. This summer she’ll intern with us and help with the Komen Race for the Cure, which is scheduled for Oct. 23.
Now’s the time to buy a Mercedes!
With a 1.9% interest rate, don’t wait any longer. Go see the great new Mercedes-Benz vehicles at 2200 Martin Luther King Jr. Blvd. The trip is worth it just to see the newly remodeled dealership.
Welcome, Kadel’s Auto Body.
The Northwest’s […]

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What is Content Marketing?

Posted & filed under Advertising, Branding, Social Media, Web.

It seems one of the hot topics these days in the world of marketing is the use of content marketing. So, what is content marketing, how do you do it and what are its benefits?

In short, content marketing is the producing and sharing of valuable content to attract and engage an audience.

The key term here is sharing. Content marketing is a bit different than some forms of traditional marketing in that you are not pushing a sales message or a […]

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2011 Social Media Marketing Industry Report

Posted & filed under Advertising, Social Media, Video.

Social Media Examiner recently released their 2011 Social Media Marketing Industry Report. The report is the result of a survey of over 3300 marketers with the goal of understanding how they are are using social media to grow and promote their businesses.

The report is very well done and I’d encourage everyone to read it. It is 41 pages in length however so if you just don’t have the time, we’re here to provide you with some of the more interesting […]

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So, you want me to listen

Posted & filed under Life, Social Media.

Whether you’re writing a blog, posting a tweet or sharing on Facebook, you want someone to listen to you. Your challenge is not much different from getting the attention of reporter at the local paper or TV station.
To make your message heard, first, ask yourself why should anyone be interested? To get people to pay attention, you have to make sure what you say interests them.
Always put the why upfront. In the first sentence. In the headline. Be bold. […]

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Measuring your Facebook page's success

Posted & filed under Advertising, Social Media.

The question most often asked when it comes to social media marketing is: “How do I measure the results?”

When it comes to more specifically attempting to measure your Facebook page’s success level, many look at the number of fans their page has accrued.While this is an important statistic, it only begins to tell the whole story of how effective your page actually is.

One of, if not the main objective of a business’ Facebook page is to engage with its audience. […]

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Do you have a Social Media policy?

Posted & filed under Advertising, Book Reviews, Branding, Social Media.

With the rise in popularity of using social media as a marketing tool, many companies are jumping in with both feet, allowing their employees to tweet, post, and engage with fans and followers on a daily basis.

While this is a good thing, many of these companies have yet to establish any type of social media policy, essentially ignoring even a basic level of training for employees communicating with current (or future) customers.

If a potential client called on the telephone, would […]

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Advertising on Facebook

Posted & filed under Advertising, Social Media.

If you’re one of the 500 million Facebook users, you’ve noticed the various advertisements that adorn the right side of your wall. These are paid advertisements, aptly named…Facebook Ads.

As a business owner, if someone told you that you could place your logo on a website that is regularly visited by over half a billion potential customers, each of whom spend an average of over seven hours per month using the site, and that advertising would only cost you a few […]

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How to shorten a url for Twitter

Posted & filed under Social Media.

As any Twitter user knows, 140 characters isn’t much room to convey a message. And if you’re including a link in your tweet, you’ll certainly need to know how to shorten the url to fit it within this character limit.

Luckily, there are several free and easy to use tools out there that are designed to do just this.
One of the best and easiest to use is bit.ly. As you can see, all you need to do to shorten the url […]

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Keep Your Writing In Style

Posted & filed under Social Media.

If you’re writing press releases, social media releases or sending story ideas to local media, you should be using AP style. AP what, you ask? The Associated Press (“AP”) is THE global news network. On any given day, more than half the world’s population sees news from the AP. Founded in 1846, it’s one of the largest and most trusted sources of independent newsgathering (according to the Associated Press).

It’s also the place a journalist turns to when he or she […]

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Why you should be using YouTube

Posted & filed under Advertising, Social Media, Video, Web.

If you are not using YouTube as a marketing tool for your business, you’re missing out.

The biggest reason? YouTube is the second most popular search engine on the Internet (behind Google of course). That in itself should be enough to raise some eyebrows and get you thinking about creating and uploading some type of material.

Some other interesting facts about YouTube:

A broad demographic – 18-54 years old.

Over 700 billion playbacks in 2010.

Over 46 years of YouTube based video are watched per […]

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