Posts Categorized: Social Media

Be your best. Eat well. Get some exercise. And laugh!

Posted & filed under Social Media, Tips of the Trade.

“Health is a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmity.” ~World Health Organization, 1948

Be well, stay well. No matter what the season or what you’ve got on your calendar, life seems busy. That can make it difficult to find time for yourself and your well-being. While working away here at CAWOOD, we often get a sneak peak at some valuable self-care tips. Our clients are chock-full of great information […]

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Getting started with Google Plus

Posted & filed under Social Media, Tips of the Trade, Web.

Google Plus (Google +), Google’s social media platform, offers plenty of features for all types of users. The best thing about it, it’s easy to use! So if you’re thinking about getting started with Google Plus but haven’t stepped up, what are you waiting for?

getting_started_with_google_plusFirst, you’ll need a Google Account. All you need to set up an account is a valid email address. After obtaining a Google account, set up and […]

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5 cool things about Google Plus

Posted & filed under Advertising, Social Media, Video, Web.

In just three weeks, Google Plus (aka Google +) has had 20 million sign-ups. Pretty impressive. As one of those 20 million, I’ve had a chance to look around a bit and compare it with Facebook. Along the way I’ve discovered a few things that make it worth checking out. Here are the top 5:

1. Circles. On Facebook, it’s a bit cumbersome to try keep certain posts directed to specific groups of “friends.” With Google Plus, it’s a lot simpler, […]

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Social media still in infancy

Posted & filed under Advertising, Social Media.

Everyone knows that social media is picking up steam. Many worry about whether or not it produces results. At this stage is that the most relevant question? Some baby boomers will remember that in the early days TV programming was limited; it wasn’t on 24/7. In fact, there were hours during the day when there was no programming. It took a while for the medium to grow and develop.

We’ve just started to experiment and innovate to make authentic connections using […]

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Google Realtime Search Goes Offline…For Now

Posted & filed under Social Media, Web.

As of July 2, Google “Realtime Search” results no longer included updated tweets from Twitter, as a contract between the two Internet giants expired on that day.

These “real time” search results also carried content from a number of other sources, including Facebook fan page updates and Google Buzz posts, but with Twitter driving a large percentage of these results, Google has decided to shut this feature down…for now.

Google has stated that Reak Time will relaunch at some point in the […]

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Google +

Posted & filed under Social Media, Web.

That buzz you hear is the result of Google’s unveiling of Google +, its newest foray into the social arena and, hopefully for Google, its answer to Facebook. The product was rolled out to a limited number of users on Tuesday.

google-vs.-facebookThe main difference between Google + and Facebook? Google’s use of “Circles”, where members of Google + can literally drag and drop their contacts into different social circles. Google touts Cirlces as […]

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How the WVCI effectively uses Social Media

Posted & filed under Advertising, Social Media, Tips of the Trade, Video, Web.

There are thousands of articles, tips, and blog posts (many found on this site!) that provide guidance on starting, managing, and optimizing a social media campaign.
So let’s change it up a bit and look at a real-life example of how an organization, here in our own backyard, is effectively using social media as a part of its marketing efforts.

The Willamette Valley Cancer Institute recently launched two new websites, one ( which provides information on the organization itself, and the other […]

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Using Hootsuite to monitor Social Media campaigns

Posted & filed under Book Reviews, Social Media, Web.

Engaging target audiences on any combination of Facebook, Twitter, LinkedIn, and Foursqaure takes a good deal of time. If done separately, it takes a TON of time; logging in and out of each site, monitoring numerous sets of data, and communicating with specific sets of followers.

If only there was a tool one could use to manage all of these social media campaigns at once. Wait, there is! In fact there are a few out there that do just that. One […]

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Web 3.0 – What is it?

Posted & filed under Mobile, Social Media, Video.

The web has experienced three phases of evolution since its release to the public 20 years ago. In the beginning, it was mostly a collection of static documents that could be read, aka Web 1.0. Web 2.0 saw the birth of large-scale user-generated content, as users interacted with sites like YouTube and Facebook by posting comments, blogs, videos, images and more. Massive amounts of content detailing thoughts and experiences now exist in cyberspace.

The Web 3.0 era promises to […]

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Managing criticism on your Facebook page

Posted & filed under Social Media, Web.

You’ve probably seen the headlines or read the stories about PR firm Burson-Marsteller and its smear campaign against Google. If not, the upshot is that Facebook hired the firm to plant anti-Google stories in major media outlets. After a well-known blogger posted about a received solicitation, the media caught wind of the story and the gory details began to emerge.

While this type of activity by a PR firm is certainly shameful and newsworthy, what really interested me was how Burson-Marsteller, […]

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