Since the Oregon Forest Practices Act was passed in 1971, it’s been anything but static. That’s what this infographic shows in a way that is easy to read.
One question we hear frequently is“Isn’t content just copy?” The answer is “no.” Content is really about the conversation you have with your customers, and its more than words. It’s about images, video, and how you deliver the information – whether its through social media, on […]
Posts Categorized: Social Media
You’ve seen them, those people shuffling down the sidewalk gazing down into their phones — excited maybe to see that a notification from Facebook has appeared since they checked a few minutes ago.
Hey, I’m not judging. I’m pretty hooked on my little device, too. But I’ve also discovered that when I’m outside for my lunchtime walk I can use my phone to help me look outward, not just inward.
I meander slowly and stop often to ponder a view. I look for […]
Last time it was lemonade. This time it was hot cocoa. You may remember, from a previous blog post (link), about my MADD Lemonade Stand this September.
This time, the MADD hot cocoa stand popped up at the BMX track across from Autzen Stadium as tailgating parties were underway before the Oregon vs. Colorado football game. MADD volunteers and I handed out free hot cocoa to tailgaters while promoting designated driving to Duck fans.
The location and beverage may have changed but […]
Here’s Paul and Jürgen.
That’s Paul on the left. He’s a designer and web developer here at Cawood. Jürgen is Jürgen Ruckaberle, and he heads up the Eugene Timbers Futbol Club, a soccer program that involves about 700 kids, four of whom belong to Paul.
When Jürgen’s program won an affiliation with the Portland Timbers last year and changed it’s name, […]
I may have been the most popular girl in town the other Friday night. It was a sticky 96 degrees, and I was standing downtown handing out free jars of ice-cold lemonade.
No, it wasn’t because I felt bad for those red and sweaty faces. It was to promote designated driving for MADD, Mothers Against Drunk Driving. That ice-cold lemonade was a strategy to […]
When you’re building a new website to replace an old worn-out model, don’t forget about the “404 page.”
That’s the page you see if you navigate to a URL that doesn’t exist. It’s a detail that matters. You can give somebody this:
Or something a little more fun:
This is […]
Although I enjoy networking, I’m always looking for ways to be more effective at it. When I received an invitation to a marketing mixer hosted by
University of Oregon American Marketing Association, I thought it would be a good opportunity to do just that, while also reconnecting with some colleagues from my business school days. My co-worker, Lindsey Kate, and I […]
It’s estimated that 68 percent of companies don’t have clearly defined social media policies. They aren’t providing guidelines to their employees to help them understand the relationship between their personal posting and their jobs.
“I’d say there are two broad reasons for having a social media set of guidelines for every company: crisis management or brand opportunity,” said Mario Sundar, community evangelist at LinkedIn.
Social media offers the opportunity for employees to help build […]
When I first heard the term “brand journalism,” I wasn’t buying it. I spent 20 years as a newspaper journalist, and I admit I still suffer from hopeless idealism about that field’s higher purpose.
Brand journalism is a form of marketing, after all. A company publishes “journalistic” content intended to draw people to its brand.
I’m still not fond of the term, but having come to better understand what it’s about, I think it offers intriguing marketing possibilities.
But it needs to be […]
To get messages into the community, we’ve come a long way from the town crier or Paul Revere on horseback. We’ve even come a long way from when a newspaper ad would reach most of the people you wanted to reach. We now have, literally at our fingertips, the power to broadcast information across the world via a variety of channels.
With everyone shouting out messages everywhere we look, it’s no secret consumers […]