Posts Categorized: Life

Facebook’s Graph Search is here…and you’re on it.

Posted & filed under Life, Social Media, Web.

Back in January, Facebook unveiled its new (and much needed) search engine platform, called Graph Search. As with most new features, Facebook rolled Graph Search out slowly, testing, gathering feedback and tweaking. As of Monday, everyone had access.
“Over the past few months, tens of millions of people have helped improve the product just by using it and giving feedback,” Facebook said in blog post.
If your search bar doesn’t look different, it will soon. If you want to manually update to […]

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Three reasons to use Pinterest for business

Posted & filed under Advertising, Life, Office, Social Media, Video.

Pinterest for businessThe question has changed from “Should you use Pinterest?” to “Why aren’t you using Pinterest?”
And while we could list five, even 10 reasons, we’re going to give you just three, which are probably all you need!
1. The stats• With more than 12 million American users it’s the third most popular social media network in the United States.• 28 […]

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Happy Holidays!

Posted by & filed under Branding, Life, Social Media.

Given the time of year, we thought it would be fun share some of our favorite holiday traditions, stories or memories. If you have one you’d like to share, we’d love to read it, right here. Happy holidays, everyone!

nichole bioGrowing up in a family full of competitive sports nuts, the love of sports and competitive spirit translated into almost all of our family gatherings, including Christmas. Each year on […]

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Speak plainly — and carry a big red pen

Posted & filed under Life, Work.

redpenI hate the word “facilitate.”

Most editors, I think, have their pet peeves. This is one of mine.

I went to journalism school, where students were clubbed on the head routinely with the commandment to use plain language, to resist infection by whatever virus of jargon was being passed around at a school board meeting (educational outcomes, standards-based teaching) or coughed out by a corporate consultant (leverage, outside the box, actionable […]

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Angling for news coverage? Think like a reporter.

Posted & filed under Community, Life, Office.

newspapersSomewhere out there, a reporter is hunting for “a good story.” They always are. And maybe you’re looking for some publicity.
What causes these two things to intersect? That is, how can you get a reporter interested in writing about you or your project? Well, it might help to understand what a journalist considers “a good story.”
Let’s say this morning on your way to work, you rushed into a burning building, cheating death, and rescued a […]

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Who does your social media?

Posted by & filed under Advertising, Branding, Life, Social Media.

Do you facebook, tweet and/or pin? Personally, or for your company? There are lots of opportunities to participate in social media, and many businesses are joining in the conversation.

How you handle that engagement says a lot about your business. Is the person in charge of social media someone who really understands your brand, knows what goals you’re trying to achieve, and presents you in the best possible way? All too often, businesses contract with someone who’s personally adept at social […]

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Measuring the ROI of Social Media Marketing

Posted & filed under Advertising, Life, Social Media, Video.

Your business is on Facebook and has some fans. You’re tweeting and retweeting daily. Maybe you’ve even produced a video that’s been seen over 1,000 times on YouTube. So, like so many others using social media as part of their marketing strategy, you’re probably wondering: “Is all of this paying off?”
roiMeasuring the ROI of social media marketing is one of the biggest challenges facing marketers and PR […]

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Ethics is a personal responsibility

Posted & filed under Advertising, Life.

Our Prez spoke to the Greater Oregon chapter of the Public Relations Society of America on October 6 about how the national organization should handle ethics among its members. PRSA used to take an enforcement approach to ethical violations, but more recently has decided to inspire members to be ethical.
Liz’s take-away: it’s a personal responsibility. Here’s a quote from her speech: “Throughout my career, I’ve avoided those situations that don’t feel right to me. I think we have an internal […]

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Google updates sitelinks

Posted & filed under Branding, Life, Mobile, Web.

Upon reading the headline, Google updates sitelinks, you may have asked, what is a sitelink and why do I care?

First, sitelinks are hyperlinks to a website’s subpages that appear under certain Google listings in order to help users navigate the site. Within some search results where Google thinks one result is far more relevant than others, they may list numerous deep links to that site at the top of the search results.

The main update with regard to these links is […]

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Plan to achieve.

Posted & filed under Branding, Community, Life.

In the world of advertising, people often want to skip the planning steps and go directly to creating ads, websites, events, and buzz. The reason some advertising is so compelling is that a lot of attention was paid to identifying who the advertiser wanted to reach, what was of interest to the audience, and how to best engage people in the target demographic.

Advertising that flows from a well-thought out brand produces results. Always make time to answer the basic questions […]

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