Posts Categorized: Life

How one small idea grew into a wave of family traditions

Posted by & filed under Advertising, Life.

As a young girl, I loved spending Saturday mornings with my dad at his work. He always took the Saturday shift at the local hardware store, and going with him meant a day of adventure for me!
There were so many trinkets in the store. The ones that grabbed my attention and affection early on were the cookie cutters. Every time I earned […]

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News to be thankful for

Posted & filed under Life, Social Media, Video.

positive news
The news is often filled with heartbreaking and horrible events. But if you keep your eyes open, there’s much to be inspired by, too. So as we near Thanksgiving this year, we decided to each choose a good-news headline that made us feel gratitude for the dedication and good work that surrounds us, if you just look for it.
Sesame St. turns 45, and is still going strong with classic characters and new twists.
Even being […]

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A photographer’s journey: Experience is the best teacher

Posted & filed under Life, Video.

Story written by Dana Vion
Sweat is dripping into my eyes, and the humidity is fogging up my lens. It’s dark and hot in the forest, and my photography subjects present a challenge not only because they never stop moving but also because they occasionally decide to drop on me from a branch above my head.
rearviewDVI am in Cameroon, volunteering at a sanctuary […]

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On wrapping up a meaningful board tenure

Posted by & filed under Community, Life.

Most of you reading this have always been able to access a physician when you don’t feel well. Unfortunately, many in our community can’t afford to see a doctor or pay for prescriptions. That remains true even under the Affordable Care Act.
VIM_logoOver the years, it’s been my privilege to serve on the board of Volunteers in Medicine. VIM offers a much needed safety net […]

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The power of your own two feet

Posted & filed under Life.

Here are my kids (grades 2 and K) going to school using contraptions that wonky people call “active modes” of transportation.
Back in, say, 1969, people just called them “bikes.” But listen to this: Back in 1969, about half of children walked or biked to school. By 2009, that number had fallen to 13 percent.
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The MADD Lemonade Stand

Posted & filed under Life, Social Media.

I may have been the most popular girl in town the other Friday night. It was a sticky 96 degrees, and I was standing downtown handing out free jars of ice-cold lemonade.
No, it wasn’t because I felt bad for those red and sweaty faces. It was to promote designated driving for MADD, Mothers Against Drunk Driving. That ice-cold lemonade was a strategy to wrangle in […]

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Copywriting: A straight line between two points isn’t always the best journey

Posted & filed under Advertising, Branding, Life.

How often do you see marketing copy like: “We’re passionate about selling cornflakes!” Really? First off, I don’t believe it. Second, I don’t care.
What if you tell a story instead? People like stories. A story is a journey. And the best thing about a journey is the unexpected. Mind you, a story doesn’t have to be long – just long enough to have a beginning, a middle and and end. Here’s one I noticed not long ago while making a mojito:
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Let’s call this ‘Smokey and the Brand-it’

Posted & filed under Branding, Life.

Jackson Whole Grocer was putting the finishing touches on a much-expanded new store – as well as a new brand – and the opening date was closing in like Buford T. Justice.
JWG_logoYou remember Buford T. Justice? He’s the lawman played by Jackie Gleason in that cinematic classic “Smokey and the Bandit”. In fact, I can’t get the theme song out of my head. (“We’ve got […]

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Be brief, and have a beer

Posted & filed under Branding, Life.

Be Brief
Beer. That’s the reason newspapers don’t use the “Oxford comma,” a journalism professor once told me.
Consider the sentence, “CAWOOD does websites, PR, advertising, and branding.”
That last comma before the “and” is the “Oxford comma.” Editors have fought to the death over the Oxford comma, whether it’s necessary or not.
Newspapers side with “not.”
briefProposed heading for the template we use to write creative briefs.
“It’s […]

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KL Wells delivers strategic networking tips at UO marketing mixer

Posted & filed under Advertising, Community, Life, Social Media, Tips of the Trade, Video, Work.

marketingmixerAlthough I enjoy networking, I’m always looking for ways to be more effective at it. When I received an invitation to a marketing mixer hosted by
University of Oregon American Marketing Association, I thought it would be a good opportunity to do just that, while also reconnecting with some colleagues from my business school days. My co-worker, Lindsey Kate, and I decided to attend the […]

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