Posts Categorized: Life

“Advertising reflects the mores of society, but does not influence them.” — David Ogilvy, member, Advertising Hall of Fame

Posted by & filed under Advertising, Branding, Life.


In Ogilvy’s world, advertising ruled. A lot has changed since then, but one thing remains constant – the importance of what you say and how consistent you are in your messaging. The most effective marketing captures a sentiment, feeling or thought in a fresh way that connects people.
Nike’s Just do it is a good example. When people heard the line, […]

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Cooking’s a lot like marketing

Posted by & filed under Advertising, Life.

effective marketing
There are so many options and how you combine them makes all the difference. So, let’s start out talking about cooking. Seems like everyone is a foodie these days. With our area’s rich soil and abundant crops, it’s no wonder that so many of us enjoy creating unique meals.
Some of us like a wide variety of cuisines, while others favor specific ones. Some of us are adventurous and others stick with tried and […]

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Content is an authentic interaction

Posted by & filed under Advertising, Life, Social Media, Tips of the Trade, Video.

Content Marketing
Since the Oregon Forest Practices Act was passed in 1971, it’s been anything but static. That’s what this infographic shows in a way that is easy to read.
One question we hear frequently is“Isn’t content just copy?” The answer is “no.” Content is really about the conversation you have with your customers, and its more than words. It’s about images, video, and how you deliver the information – whether its through social media, on […]

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Pizza my love

Posted & filed under Life.

Pizza Love' -Heart shaped pizza

San Marzano tomatoes are red
the sky is blue
the basil is fragrant
mozzarella… ooooooooo.
Dough shaped by hand
oregano, garlic & fennel
the red peppers are roasted
mmmm, the crust, transcendental.
And music captures our mood
pizza love to share
a sparkling evening does arouse
our hearts mingle in the air.
     —Paul Adkins, designer and pizzaiolo

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It’s never too late to learn something new

Posted & filed under Life, Web.

“I have no special talents. I am only passionately curious.” — Albert Einstein
I love this quote by Einstein, because it embraces how I feel about life and learning. I started my “official” education late in life, graduating with my bachelor’s degree from University of Oregon, and then earning my MBA in last May.
My love of learning didn’t end with the completion of my degree. Let’s just say that Google and I are best friends, and that’s how I found my […]

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The MADD Stand strikes again

Posted & filed under Life, Social Media.

Last time it was lemonade. This time it was hot cocoa. You may remember, from a previous blog post (link), about my MADD Lemonade Stand this September.
This time, the MADD hot cocoa stand popped up at the BMX track across from Autzen Stadium as tailgating parties were underway before the Oregon vs. Colorado football game. MADD volunteers and I handed out free hot cocoa to tailgaters while promoting designated driving to Duck fans.
The location and beverage may have changed but […]

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Merry happy greetings!

Posted by & filed under Community, Life.

Holiday Potluck ideas
It’s that time of year when we can quickly get too stressed out. Here is your CAWOOD guide to navigating this year’s potluck season. We hope you find time to enjoy family and friends, relax and feel the spirit.
With best wishes for love and joy,
Team CAWOOD

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On wrapping up a meaningful board tenure

Posted by & filed under Community, Life.

Most of you reading this have always been able to access a physician when you don’t feel well. Unfortunately, many in our community can’t afford to see a doctor or pay for prescriptions. That remains true even under the Affordable Care Act.
VIM_logoOver the years, it’s been my privilege to serve on the board of Volunteers in Medicine. VIM offers a […]

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The power of your own two feet

Posted & filed under Life.

Here are my kids (grades 2 and K) going to school using contraptions that wonky people call “active modes” of transportation.
bike-1-O&V
Back in, say, 1969, people just called them “bikes.” But listen to this: Back in 1969, about half of children walked or biked to school. By 2009, that number had fallen to 13 percent.

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